At a Glance
- Tasks: Lead product marketing initiatives and drive impactful messaging for enterprise solutions.
- Company: Join Akeneo, a global leader in Product Information Management with a focus on experience.
- Benefits: Enjoy flexible work hours, generous leave, and a budget for professional development.
- Why this job: Make a real impact in a dynamic environment while collaborating with a supportive team.
- Qualifications: 8+ years in product marketing with strong communication and strategic skills.
- Other info: Embrace a culture of inclusivity and growth with excellent career opportunities.
The predicted salary is between 84000 - 112000 £ per year.
Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. We are looking for a passionate Senior Product Marketing Manager to join our team. Reporting to the VP of Product Marketing, you will play a pivotal role in executing go-to-market strategies, building product enablement content, and developing impactful messaging that drives product adoption and revenue growth.
Key responsibilities include:
- Enterprise Market Insight & Messaging Leadership: Own enterprise market insights, developing a deep understanding of premium and enterprise buyers through direct customer and prospect engagement, field input, and market analysis. Lead the evolution of enterprise-focused personas and translate insights into clear, authoritative messaging.
- Product Launch & Narrative Ownership: Lead messaging, positioning, and value narrative development for product launches and major enhancements. Partner cross-functionally to drive cohesive, high-impact launches.
- Product Enablement Strategy & Execution: Define and lead product enablement for assigned products, ensuring alignment with company GTM priorities. Create high-impact enablement assets and lead delivery through training and scalable content.
- Packaging, Pricing & Monetization Strategy: Own pricing and packaging strategy to drive premium and enterprise adoption. Develop scalable pricing frameworks and equip Sales with clear guidance.
What we look for:
- Bachelor's degree in Marketing, Business, or equivalent practical experience.
- 8+ years of Product Marketing experience in SaaS or enterprise software.
- Proven ability to drive strategy through market insight.
- Strong understanding of enterprise and premium buyers.
- Exceptional written and verbal communication skills.
- Demonstrated success partnering cross-functionally.
- Analytical, outcome-driven, and comfortable using data to inform decisions.
- Highly autonomous and effective at owning initiatives end-to-end.
- Strong executive presence.
You don’t need to tick every box. We strongly encourage candidates from all backgrounds to apply.
Interview process includes a screening call, manager interview, team interview, and final presentation.
Life at Akeneo includes flexible working hours, generous parental leave, professional development opportunities, and comprehensive health benefits.
Salary range: USD 147,000-188,000 OTE.
Senior Product Marketing Manager in London employer: Akeneo
Contact Detail:
Akeneo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Akeneo on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by understanding Akeneo's product offerings and market position. Show us that you’re not just another candidate, but someone who’s genuinely interested in shaping the future of product experience.
✨Tip Number 3
Practice your storytelling skills! We want to see how you can communicate complex ideas clearly and engagingly. Think about how your past experiences can translate into impactful narratives for our products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in SaaS and enterprise software, and show how your skills align with our needs at Akeneo.
Showcase Your Impact: When detailing your past roles, focus on the impact you've made. Use metrics and examples to illustrate how you've driven product adoption and revenue growth in previous positions.
Be Authentic: We want to get to know the real you! Don’t be afraid to let your personality shine through in your application. Share your passion for product marketing and how you can contribute to our collaborative culture.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team.
How to prepare for a job interview at Akeneo
✨Know Your Audience
Before the interview, take time to research Akeneo's target market and understand the needs of premium and enterprise buyers. This will help you tailor your responses and demonstrate your knowledge of the industry, especially regarding MDM and IT decision-makers.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you've previously driven product marketing strategies. Use specific examples that highlight your ability to translate market insights into actionable plans, particularly in a SaaS environment. This will show your potential employer that you can think critically and strategically.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and Marketing teams, come ready with examples of how you've successfully collaborated across departments in the past. Highlight your communication skills and how you’ve contributed to cohesive product launches or initiatives.
✨Master the Art of Storytelling
As a Senior Product Marketing Manager, you'll need to convey complex ideas clearly. Practice telling compelling stories about your previous work, focusing on how your contributions led to measurable outcomes. This will not only showcase your experience but also your ability to engage and influence stakeholders.