At a Glance
- Tasks: Create and manage innovative marketing campaigns across social media and email.
- Company: Join Akeneo, a leader in Product Experience and PIM solutions.
- Benefits: Flexible work hours, generous leave, and professional development budget.
- Other info: Enjoy a dynamic workplace with excellent growth opportunities.
- Why this job: Make an impact from day one in a supportive, collaborative environment.
- Qualifications: 1+ year in marketing; experience with automation tools is a must.
The predicted salary is between 30000 - 42000 £ per year.
Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. We’re all about experience—from the best‑in‑class product we build to the inspiring environment we create for our employees. You’ll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfilment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.
We’re looking for an innovative marketing generalist to support our fast‑growing global business. Reporting to the Director of Global Integrated Demand, you will manage corporate campaigns, social media marketing, and email marketing growth engines to scale our demand. The Campaigns Marketing Specialist will drive day‑to‑day social media management and reporting on all corporate channels, create and optimise integrated campaigns across multiple channels, and focus on building our email marketing campaigns and nurture flows. The ideal candidate will have a get‑it‑done attitude and a proven track record of building and executing global email marketing campaigns across different industries, managing integrated global campaigns that drive new customer acquisition, and day‑to‑day corporate social media management experience.
Global Campaign Development And Execution
- Develop and implement global marketing campaigns that align with the company's strategic goals and brand guidelines.
- Ensure all campaigns are delivered on time, within budget, and meet key performance indicators (KPIs).
- Conduct market research to identify trends, customer needs, and the competitive landscape across different regions.
Social Media Content Creation And Management
- Create compelling and visually appealing content (written and visual) for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Manage a content calendar and ensure consistent posting and engagement across all channels, including monitoring and engaging for comments, messages, and mentions.
Email Marketing And Automation
- Own email marketing from content creation to execution.
- Utilise customer data to segment email lists and create personalised email campaigns.
- Implement dynamic content and personalisation strategies to improve engagement and conversion rates.
- Design and manage automated email workflows, including welcome series, drip campaigns, and re‑engagement campaigns.
- Optimise workflows based on performance data and best practices.
- Communicate plans, updates, and results to internal stakeholders and leadership teams.
- Analyse performance data and provide insights and recommendations for optimisation and future strategies.
- Prepare regular reports on key metrics across areas.
What We Look For
- +1 year of experience in marketing.
- Degree in a related marketing or business field is preferred.
- Proficiency in marketing automation tools like HubSpot, Marketo, or similar is a requirement.
- Knowledge in key areas of marketing (social media, content marketing, email marketing, event marketing, event logistics, ABM).
- A proven track record of successful marketing campaigns, social media management, and email marketing execution.
- In‑depth knowledge of the various social media channels and technologies, including paid search, retargeting, social network advertising, and content distribution and placement networks.
You don't need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!
Interview Process
- 30‑minute screening call with a member of our Talent Acquisition team.
- 45‑60‑minute interview with the hiring manager, the Director of Global Integrated Demand.
- 30‑minute interview with members of the Marketing team.
Life at Akeneo
Work‑Life Balance: Flexible working hours, a hybrid setup allowing 3‑4 days working from home and the option to Work from Anywhere for up to 30 days per year.
UK: Enjoy 25 days of annual leave.
France: Enjoy 34 days of annual leave and RTTs.
Home Office & Commute Allowance/Benefits:
- UK: £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance.
- France: €500 budget to enhance your home office and a €45/month sustainable transportation allowance or 50% discount on the public transport pass of your choice.
- Meal vouchers (France only): 50% employer‑funded Swile card and €9.5 worth of meal vouchers per working day.
Inclusivity
- Generous Parental Leave: UK: 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. A gradual return to work programme is also available.
- France: 16 weeks of paid maternity leave, 4 weeks of paid leave for the second parent.
Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
Growth and Development
- Professional Development: Access a £1,000/€1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."
- Comprehensive Onboarding: 8‑week onboarding programme.
Wellbeing
- Health & Insurance: Receive company‑paid private medical insurance for you and eligible dependents.
- Financial Security: UK: Pension plan and group income protection and group life cover. France: Life insurance covering up to 5 years of your salary, comprehensive income protection.
- Mental Health Support: Access individual and confidential sessions with a mental health practitioner or coach of your choice.
For more information about benefits, don’t hesitate to contact our Talent Acquisition team.
Campaigns Marketing Specialist employer: Akeneo
Akeneo is an excellent employer for Software Engineers, offering a dynamic work environment that prioritises innovation and collaboration. With a strong focus on employee growth through mentorship and cross-team projects, you will have the opportunity to advance your career while enjoying the flexibility of remote or hybrid work arrangements. The company's commitment to a customer-first mindset ensures that your contributions directly impact client satisfaction and success.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns Marketing Specialist
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, social media content, and email marketing successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research Akeneo’s products and recent campaigns, and come armed with ideas on how you can contribute. Tailor your responses to highlight your experience in global campaigns and social media management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Akeneo.
We think you need these skills to ace Campaigns Marketing Specialist
Some tips for your application 🫡
Show Your Passion for Marketing:When you're writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission at Akeneo and how you can contribute to our innovative campaigns.
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaigns Marketing Specialist role. Highlight relevant experiences, especially in email marketing and social media management, to show us why you're the perfect fit!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read and understand your key achievements and skills. We appreciate clarity!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at Akeneo
✨Know Your Campaigns
Before the interview, dive deep into Akeneo's past marketing campaigns. Understand their goals, target audience, and outcomes. This will not only show your genuine interest in the company but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your Social Media Savvy
Prepare examples of your previous social media management experiences. Be ready to discuss specific platforms you've worked with, the types of content you've created, and how you've engaged audiences. Highlight any metrics that demonstrate your success in driving engagement.
✨Email Marketing Expertise
Since email marketing is a key part of the role, come equipped with insights from your past campaigns. Discuss how you've used segmentation and personalisation to improve open and conversion rates. If possible, share a case study or two that showcases your results.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Akeneo's marketing strategies, team dynamics, and future campaigns. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
