At a Glance
- Tasks: Lead a major platform relaunch and shape the future of urban planning.
- Company: Innovative PropTech scale-up transforming the built environment.
- Benefits: Up to £85K salary, flexible hybrid work, and direct influence on strategy.
- Other info: Join at a pivotal moment with excellent career growth opportunities.
- Why this job: Make a real impact in an industry with game-changing tools and insights.
- Qualifications: 5+ years in product marketing, strong analytical skills, and platform launch experience.
The predicted salary is between 76500 - 93500 £ per year.
This range is provided by Akaina Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Product Marketing Manager - PropTech Scale-Up (London, Hybrid)
Ready to shape the future of how cities are planned and built? I'm working with an innovative PropTech company that's about to launch something genuinely game-changing. They provide planning tools for architects and developers, and they're rebuilding their platform from the ground up.
Why this role is different:
- Lead a major platform relaunch - September/October launch with hundreds of existing customers to migrate successfully
- Impact an entire industry - Your work will directly influence how the built environment sector approaches major projects
- Join at the perfect moment - Post-restructure clarity, pre-scale opportunity with marketing budget increasing 6x post-launch
- Strong collaboration with tech teams - Work closely with both product and commercial teams with direct leadership access
What you'll own:
- Go-to-market strategy for platform launches and feature rollouts
- Customer migration messaging and retention communications
- Market research and customer insights to inform product strategy
- Sales enablement materials and revenue team support
- Content leadership, including thought leadership and case studies
- Product adoption optimisation and performance measurement
- Competitive intelligence and market positioning
What they're looking for:
- 5+ years product marketing experience (SaaS ideal)
- Strong understanding of go-to-market strategy and customer journeys
- Platform launch experience and customer migration expertise
- Analytical approach with familiarity with HubSpot, Google Analytics
- Cross-functional collaboration and strong communication skills
- Ability to translate complex product capabilities into clear customer value
The package:
- Up to £85K base (flexibility for the right person)
- 2-3 days in office (flexible, trust-based approach)
- Direct reporting to CCO with genuine strategic influence
The business fundamentals are strong with excellent customer retention, growing customer value, and proven market fit. This isn't just another PMM role - it's a chance to lead the transformation of how an entire industry thinks about data visualisation and planning tools.
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