At a Glance
- Tasks: Lead a major platform relaunch and shape the future of urban planning.
- Company: Innovative PropTech scale-up transforming the built environment.
- Benefits: Up to £85K salary, flexible hybrid work, and direct influence on strategy.
- Other info: Join at a pivotal moment with excellent career growth opportunities.
- Why this job: Make a real impact in an industry with game-changing tools and insights.
- Qualifications: 5+ years in product marketing, strong analytical skills, and platform launch experience.
The predicted salary is between 76500 - 93500 £ per year.
This range is provided by Akaina Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Product Marketing Manager - PropTech Scale-Up (London, Hybrid)
Ready to shape the future of how cities are planned and built? I'm working with an innovative PropTech company that's about to launch something genuinely game-changing. They provide planning tools for architects and developers, and they're rebuilding their platform from the ground up.
Why this role is different:
- Lead a major platform relaunch - September/October launch with hundreds of existing customers to migrate successfully
- Impact an entire industry - Your work will directly influence how the built environment sector approaches major projects
- Join at the perfect moment - Post-restructure clarity, pre-scale opportunity with marketing budget increasing 6x post-launch
- Strong collaboration with tech teams - Work closely with both product and commercial teams with direct leadership access
What you'll own:
- Go-to-market strategy for platform launches and feature rollouts
- Customer migration messaging and retention communications
- Market research and customer insights to inform product strategy
- Sales enablement materials and revenue team support
- Content leadership, including thought leadership and case studies
- Product adoption optimisation and performance measurement
- Competitive intelligence and market positioning
What they're looking for:
- 5+ years product marketing experience (SaaS ideal)
- Strong understanding of go-to-market strategy and customer journeys
- Platform launch experience and customer migration expertise
- Analytical approach with familiarity with HubSpot, Google Analytics
- Cross-functional collaboration and strong communication skills
- Ability to translate complex product capabilities into clear customer value
The package:
- Up to £85K base (flexibility for the right person)
- 2-3 days in office (flexible, trust-based approach)
- Direct reporting to CCO with genuine strategic influence
The business fundamentals are strong with excellent customer retention, growing customer value, and proven market fit. This isn't just another PMM role - it's a chance to lead the transformation of how an entire industry thinks about data visualisation and planning tools.
Product Marketing Manager in London employer: Akaina Talent
As a Senior Mechanical Engineer at this innovative deep-tech startup in Hammersmith, you will not only tackle cutting-edge challenges in advanced cooling systems but also play a pivotal role in shaping the future of mechanical engineering within the company. With a strong emphasis on hands-on experience and direct collaboration with seasoned founders, you will enjoy a dynamic work culture that fosters growth and creativity, alongside the unique opportunity to gain equity through the EMI option pool. This is an excellent employer for those seeking meaningful contributions in a scaling operation where your expertise will directly influence the development of groundbreaking technology.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Akaina Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Akaina Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Akaina Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Akaina Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Akaina Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Akaina Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Akaina Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Akaina Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Akaina Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Akaina Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
