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- Tasks: Drive revenue through innovative marketing campaigns for international exhibitions.
- Company: Fast-growing B2B events and media business in the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative role with a small team, perfect for hands-on marketers.
- Why this job: Be a key player in ambitious growth plans and make a real impact.
- Qualifications: 3+ years in B2B exhibitions marketing with a focus on measurable growth.
The predicted salary is between 40000 - 50000 £ per year.
Akabo Media is one of the fastest-growing B2B events and media businesses in the UK, with a portfolio that includes IntraLogisteX, Supply Chain Excellence Awards, Logistics Manager magazine, Road User Charging and Aurora Insights. Our UK exhibition is now firmly established as the leading event in its sector. The next phase is ambitious:
- Scale the UK show significantly
- Double our US business
- Launch and grow new international exhibitions
We are looking for a Marketing Manager – Exhibitions to play a central role in helping us deliver that growth.
The Role
This is not a brand or communications role, it is a commercial growth role. You will be responsible for driving:
- Exhibitor enquiry, interest and ROI across a portfolio of international exhibitions.
You will work with a small team, but critically, you will personally own and drive high-impact campaigns.
What You’ll Be Responsible For
Driving Revenue Through Marketing
- Plan and execute campaigns that directly support stand sales, rebooking and sponsorship revenue.
- Ensure every campaign has a clear commercial objective and measurable outcome.
Visitor & Audience Growth
- Deliver high-quality, high-intent visitor audiences at scale.
- Build and execute campaigns that attract decision-makers, buyers and senior operators.
- Grow and segment databases across our markets.
Exhibitor Value & ROI
- Develop campaigns that help exhibitors see, feel and measure ROI.
- Create pre-show and on-site engagement strategies that increase exhibitor satisfaction and rebooking.
- Own the full campaign lifecycle: Performance & Accountability.
- Own key metrics; you will be expected to report clearly and improve performance continuously.
Manage and develop marketing assistants. Set standards around pace, quality and output. Ensure campaigns are delivered quickly, accurately and commercially. Work closely with:
- Sales (daily alignment on revenue targets)
- Content/editorial (programme-led marketing)
- Operations (delivery and experience)
This is a highly integrated role — not a siloed one.
What We’re Looking For
Experience
- 3+ years in B2B exhibitions marketing.
- Proven experience delivering measurable growth in attendance and exhibitor outcomes.
- Experience working across multiple events or international markets is a strong advantage.
Mindset
- Commercially driven — understands that marketing exists to generate revenue.
- Comfortable working at pace in a growing business.
- Hands‑on — willing to execute as well as lead.
- Data‑led but not slow — able to act quickly and iterate.
Skills
- Strong copy and messaging — able to write campaigns that drive action.
- Confident with CRM systems, analytics and reporting tools, CMS/web platforms.
Why This Role Matters
We are entering a critical growth phase. Over the next 12 months, we aim to:
- Significantly grow our UK exhibition.
- Scale the US business.
- Launch and build new international shows.
This role will be central to making that happen.
Marketing Manager employer: Akabo Media
Contact Detail:
Akabo Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the B2B exhibitions space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and their results. This will help you stand out and demonstrate your ability to drive revenue and growth, just like we do at StudySmarter.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Akabo Media, and express your interest in potential opportunities. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our platform. It shows you're serious about joining our team and helps us keep track of your application more easily.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in B2B exhibitions marketing and any measurable growth you've achieved. We want to see how you can drive revenue and audience growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this commercial growth role. Share specific examples of campaigns you've executed that led to increased exhibitor satisfaction and ROI.
Show Off Your Data Skills: Since this role is data-driven, don’t shy away from showcasing your analytical skills. Mention any CRM systems or analytics tools you’ve used to track campaign performance and how you’ve iterated based on that data.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Akabo Media
✨Know Your Numbers
Make sure you come prepared with data that showcases your past successes in driving revenue and audience growth. Be ready to discuss specific metrics, like attendance figures or ROI from previous campaigns, as this role is all about measurable outcomes.
✨Show Your Commercial Mindset
During the interview, emphasise your understanding of how marketing drives revenue. Share examples of how you've aligned marketing strategies with sales goals, and be prepared to discuss how you can contribute to Akabo Media's ambitious growth plans.
✨Demonstrate Hands-On Experience
This role requires a hands-on approach, so be ready to talk about times when you’ve executed campaigns yourself. Highlight your ability to manage the full campaign lifecycle, from planning to performance analysis, and how you’ve iterated based on results.
✨Be Data-Driven Yet Agile
Show that you can balance being data-led with the need for quick decision-making. Discuss how you've used analytics to inform your strategies while also being able to pivot quickly when necessary. This will demonstrate that you can thrive in a fast-paced environment.