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For Companies At a Glance
- Tasks: Drive revenue through innovative marketing campaigns for international exhibitions.
- Company: Join Akabo Media, a fast-growing B2B events and media business in the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on performance and accountability.
- Why this job: Be at the forefront of exciting growth and make a real impact in the events industry.
- Qualifications: 3+ years in B2B exhibitions marketing with a proven track record of driving growth.
The predicted salary is between 40000 - 50000 £ per year.
Akabo Media is one of the fastest-growing B2B events and media businesses in the UK, with a portfolio that includes IntraLogisteX, Supply Chain Excellence Awards, Logistics Manager magazine, Road User Charging and Aurora Insights. Our UK exhibition is now firmly established as the leading event in its sector. The next phase is ambitious:
- Scale the UK show significantly
- Double our US business
- Launch and grow new international exhibitions
We are looking for a Marketing Manager – Exhibitions to play a central role in helping us deliver that growth.
The Role
This is not a brand or communications role, it is a commercial growth role. You will be responsible for driving:
- Exhibitor enquiry, interest and ROI across a portfolio of international exhibitions.
You will work with a small team, but critically, you will personally own and drive high-impact campaigns.
What You’ll Be Responsible For
Driving Revenue Through Marketing
- Plan and execute campaigns that directly support stand sales, rebooking and sponsorship revenue.
- Ensure every campaign has a clear commercial objective and measurable outcome.
Visitor & Audience Growth
- Deliver high-quality, high-intent visitor audiences at scale.
- Build and execute campaigns that attract decision-makers, buyers and senior operators.
- Grow and segment databases across our markets.
Exhibitor Value & ROI
- Develop campaigns that help exhibitors see, feel and measure ROI.
- Create pre-show and on-site engagement strategies that increase exhibitor satisfaction and rebooking.
- Own the full campaign lifecycle: Performance & Accountability.
- Own key metrics; you will be expected to report clearly and improve performance continuously.
Manage and develop marketing assistants. Set standards around pace, quality and output. Ensure campaigns are delivered quickly, accurately and commercially. Work closely with:
- Sales (daily alignment on revenue targets)
- Content/editorial (programme-led marketing)
- Operations (delivery and experience)
This is a highly integrated role — not a siloed one.
What We’re Looking For
Experience
- 3+ years in B2B exhibitions marketing.
- Proven experience delivering measurable growth in attendance and exhibitor outcomes.
- Experience working across multiple events or international markets is a strong advantage.
Mindset
- Commercially driven — understands that marketing exists to generate revenue.
- Comfortable working at pace in a growing business.
- Hands-on — willing to execute as well as lead.
- Data-led but not slow — able to act quickly and iterate.
Skills
- Strong copy and messaging — able to write campaigns that drive action.
- Confident with CRM systems, analytics and reporting tools, CMS/web platforms.
Why This Role Matters
We are entering a critical growth phase. Over the next 12 months, we aim to:
- Significantly grow our UK exhibition.
- Scale the US business.
- Launch and build new international shows.
This role will be central to making that happen.
Marketing Manager employer: Akabo Media
Contact Detail:
Akabo Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the B2B exhibitions space. You never know who might have a lead on your dream job or can introduce you to someone at Akabo Media.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and their results. This will help you stand out when chatting with potential employers and demonstrate your ability to drive revenue.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies like Akabo Media and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! Check out the latest job postings and apply directly through StudySmarter. We’ve got your back in landing that Marketing Manager role by making the application process as smooth as possible.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, make sure to highlight your enthusiasm for driving revenue and growth. We want to see that you understand the commercial side of marketing and how it can impact our exhibitions.
Be Specific About Your Experience: Don’t just list your previous roles; give us concrete examples of how you've delivered measurable growth in attendance or exhibitor outcomes. We love numbers, so if you can quantify your achievements, even better!
Tailor Your Campaign Ideas: Think about the campaigns you would run for our exhibitions and mention them in your application. Show us that you can create high-impact strategies that align with our goals. This will demonstrate your understanding of our needs.
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember that this is a professional application. Use strong copy and messaging that reflects your ability to write campaigns that drive action. And don’t forget to apply through our website!
How to prepare for a job interview at Akabo Media
✨Know Your Numbers
Make sure you come prepared with data that showcases your past successes in driving revenue and audience growth. Be ready to discuss specific metrics, like attendance figures or ROI from previous campaigns, as this role is all about measurable outcomes.
✨Understand the Market
Do your homework on Akabo Media and its portfolio. Familiarise yourself with their exhibitions and understand the competitive landscape. This will help you demonstrate your knowledge of the industry and how you can contribute to their ambitious growth plans.
✨Show Your Campaign Savvy
Be prepared to discuss your experience in planning and executing marketing campaigns. Bring examples of high-impact campaigns you've led, focusing on how they aligned with commercial objectives and drove results. This will show that you can own the full campaign lifecycle.
✨Emphasise Collaboration Skills
Since this role requires working closely with sales, content, and operations teams, highlight your experience in cross-functional collaboration. Share examples of how you've successfully aligned marketing efforts with other departments to achieve common goals.