At a Glance
- Tasks: Lead content strategy for exciting cultural and lifestyle clients, creating engaging social media campaigns.
- Company: Join AKA, a top entertainment marketing agency working with iconic brands like Hamilton and Les Miserables.
- Benefits: Enjoy 25 days holiday, flexible working, and exclusive theatre tickets for friends and family.
- Other info: Opportunity for career growth in a fast-paced, innovative agency.
- Why this job: Shape the future of culture and entertainment while making a real impact in a dynamic environment.
- Qualifications: Experience in the cultural sector and a passion for creative content development.
The predicted salary is between 54000 - 66000 £ per year.
AKA is one of the world's most successful entertainment marketing agencies. We are a full-service advertising and marketing agency for theatre, live entertainment, film, music, museums, galleries, events and visitor attractions, working with some of the country's leading organisations. Current clients include Hamilton, Paddington, Cabaret, Stranger Things, BFI, Historic Royal Palaces, Southbank Centre, Art Fund, Les Miserable, Phantom of the Opera, The Paddington Bear Experience, The Crystal Maze, Phantom Peak & Immerse LDN.
This role is an exciting opportunity to join the growing AKA Social and Content team and take a leading role in developing our portfolio of Culture and Lifestyle clients - Cultural destinations, London landmarks, Museums, Galleries, Heritage sites, Visitor attractions, Immersive experience - with the versatility to work across our existing Theatre and Live Entertainment portfolio as required. The successful candidate will bring broad cultural sector experience.
The Content & Social Director is responsible for devising and implementing the organic social strategy, as well as the integrated content strategy in the paid campaign in partnership with the Culture and Lifestyle and Theatre departments. The role takes a leading part in shaping the department's output to service the Culture & Lifestyle sector, delivering creative and commercially effective content that drives footfall, engagement, and ticket or visitor sales. The Director also owns client relationships directly and takes an active role in new business pitches and tenders.
The role works closely with the Culture and Lifestyle and Theatre Teams, Audience Insights, Ticketing and Paid Media teams, looking to develop better integration and processes that lead to higher quality work, ultimately increasing sales and profitability for clients and the agency.
Key Responsibilities
- Lead organic content strategy across the Culture & Leisure and Theatre portfolios, setting goals and targets that align with each client's wider marketing and commercial objectives.
- Work with the Account Teams on both sides of the business to drive content strategy across the paid social suite, ensuring paid and organic activity are developed as a single content strategy.
- Own client relationships directly across a portfolio acting as a senior, trusted point of contact alongside the account team.
- Develop creative, trend-led content concepts that stop the scroll, reflect the cultural zeitgeist, and position brands within the wider social conversation.
- Capture content on the ground and edit using platform software, briefing and working alongside third party suppliers for bigger shoots.
- Take an active role in new business pitches and tenders.
- Oversee delivery and implementation of monthly content calendars, reporting, and campaign evaluation across both paid and organic activity.
- Proactively identify opportunities to create new, engaging content, and to adapt and share partnership, PR, news, influencer and user-generated content/campaigns - spanning exhibition and collection storytelling, visitor experience content and theatrical pr moments.
- Build and nurture relationships with clients, venues, curators, cast and staff to gain access and create compelling, exclusive content that resonates with each target audience.
- Create and develop content and social brand guidelines and processes alongside the HOD, tailored to the different rhythms of Culture & Leisure and Theatre clients.
- Work with the HOD to develop and improve financial processes, identifying opportunities to increase department revenue through new or enhanced services.
- Support the HOD and other senior management with new business work more broadly - including proposals, benchmarking and sector positioning - beyond pitch activity.
Other Duties as Assigned
AKA is a fluid organisation, and advertising is a fast-moving and rapidly changing business; as such you may be required to undertake duties which are in line with the general purpose of this job description, but which are not specifically referred to. Some out-of-hours working (evenings and weekends) is occasionally required to ensure that time-sensitive content and social activity is delivered when needed. This includes but is not limited to theatrical press nights, exhibition and gallery openings, visitor attraction launches, and client and industry events.
Benefits
- 25 days holiday
- 'Telus Health' EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters.
- Holiday Buy Back
- Friends & Family Theatre Tickets
- New Business Incentives
- Recruitment Incentives
- Pension Scheme
- Interest Free Travel Loan
- Ride to Work Scheme
- Childcare Vouchers
- Death in Service
- Flexible/Hybrid Working
- Critical Illness
- Enhanced Parental Leave
Content & Social Director in London employer: AKA Group Limited
At AKA, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our London office offers a vibrant environment where creativity thrives, and employees are encouraged to grow through continuous learning and collaboration across diverse teams. With a strong focus on the arts, culture, and heritage sector, we provide unique opportunities for meaningful engagement and professional development, making AKA a rewarding place to advance your career in digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Social Director in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Content & Social Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AKA Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AKA Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about AKA Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AKA Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AKA Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AKA Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
