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For Companies At a Glance
- Tasks: Join our Travel and Wellness team to manage luxury hotel accounts and generate media coverage.
- Company: AKA is a dynamic agency specializing in luxury travel and wellness, based in London.
- Benefits: Enjoy hybrid work, generous holidays, training workshops, and exclusive discounts at top venues.
- Why this job: Be part of an exciting team, work with prestigious clients, and enjoy a vibrant company culture.
- Qualifications: Passion for travel, excellent communication skills, and a proactive, organized approach are essential.
- Other info: Willingness to attend evening events and potential overseas travel is required.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Senior Account Executive – Luxury Travel & Wellness
This is an exciting time for AKA as we are seeking a SENIOR ACCOUNT EXECUTIVE to join our London office and our ever-growing team.
This role will sit within the Travel and Wellness team and a fantastic client roster of international hotels and resorts and lifestyle spaces. You will be a point of contact for our clients and will support the Mangers and Directors to ensure the smooth running of the accounts. You will play an key role in generating top-tier media coverage.
Our Travel and Wellness clients include Mango House Seychelles, Waldorf Astoria Platte Island, Seychelles, Shelter, Bali, NYX, Reformcore, 1 Warwick, Mortimer House, Vintry & Mercer, The Ampersand and The Bulldozer Group.
The role offers hybrid working arrangements, with 3 days spent in our centrally located Soho office. Our benefits package include a generous holiday allowance, training and development support through media and digital workshops, as well as client discounts and perks at some of London and the UK\’s best restaurants, bars, hotels and wellness concepts. Additionally, we organise team social events during working hours to foster a collaborative and enjoyable work environment.
As a Senior Account Executive, your main responsibilities will be:
Media Relations
- Ensuring time is dedicated on a weekly basis to establish and cement media relations with in-person meetings that lead to targeted coverage for our hotel clients
- Form and develop strong relationships with media and influencers, as well as maintaining and updating media lists
- Coordinating press trips at both an individual and group level – supporting with itinerary creation, flight bookings and post-trip reporting
- Liaison with clients to share coverage, make media bookings, coordinate press activities and seek appropriate information for media initiatives
Industry
- Assist on new business-related research and presentation assignments
- Industry trend research projects alongside competitor analysis
Client Account Management
- Populate and keep the media database up to date
- Respond efficiently to incoming media requests
- Regularly collate and analyse media reports (weekly and monthly)
- Provide support at agency meetings, initiatives and campaign development meetings, ensuring that notes are taken and a contact report is circulated immediately after the meeting
Campaigns and Strategy
- Support the Account Managers in implementing campaign strategy for new hotel openings, campaigns and delivering results
Communication Plans
- Press release design and distribution with managerial supervision
Events
- Assisting in creation of press trip and event planning
- Co-ordination of RSVP process and event logistics
- Attend client and industry events, supporting with media briefing documents
Administration
- Management of news editorial tracker, Monday meeting document and meeting agendas and recaps
- Monitor and action editorial alerts
- Press coverage distribution, analysis and organisation
- Media monitoring and forward feature planning
- Manage media and influencer bookings and ensuring that visits are reconfirmed
- General Company and office administrative tasks
- Incorporate AKA’s company values into everyday tasks
Person Specification
- Passionate about travel and hotels
- Excellent copywriting skills
- Growing knowledge of key media and influencers within the field
- Confident and competent working on own initiative
- Discreet, professional and articulate, with excellent communication skills
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
- Creative and strategic thinker
- Strong MS Word skills; working knowledge of PowerPoint and Excel
- Team player with a strong work ethic
- Ambitious and enthusiastic with a proactive approach
- An understanding that working in a communications agency is not a 9-5 role with a willingness to work at evening events and attend industry networking events as well as potential overseas travel to visit hotel clients
Senior Account Executive - Luxury Travel & Wellness employer: AKA Communications
Contact Detail:
AKA Communications Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Executive - Luxury Travel & Wellness
✨Tip Number 1
Network actively within the luxury travel and wellness industry. Attend events, workshops, and conferences where you can meet potential clients and media contacts. Building these relationships can give you a significant edge in landing this role.
✨Tip Number 2
Stay updated on the latest trends in luxury travel and wellness. Follow relevant publications and influencers to understand what’s currently popular. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 3
Demonstrate your passion for travel and hotels through personal projects or experiences. Whether it’s a blog, social media presence, or travel planning for friends, showcasing your enthusiasm can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific media relations strategies you would implement for the clients mentioned in the job description. Having concrete ideas ready shows initiative and a proactive approach, which is highly valued in this role.
We think you need these skills to ace Senior Account Executive - Luxury Travel & Wellness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury travel and wellness. Emphasize any previous roles that involved media relations, client account management, or event planning.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for travel and hotels. Mention specific clients or projects you admire from AKA and explain how your skills align with the role's requirements.
Showcase Your Copywriting Skills: Since excellent copywriting is essential for this position, consider including a writing sample or a brief piece that demonstrates your ability to create engaging content related to travel and wellness.
Highlight Your Networking Experience: Discuss any past experiences where you successfully built relationships with media and influencers. This will demonstrate your capability to establish and maintain valuable connections in the industry.
How to prepare for a job interview at AKA Communications
✨Show Your Passion for Travel and Wellness
Make sure to express your enthusiasm for the travel and wellness industry during the interview. Share personal experiences or insights that highlight your passion, as this role requires a genuine interest in hotels and lifestyle spaces.
✨Demonstrate Strong Media Relations Skills
Prepare examples of how you've successfully built and maintained media relationships in the past. Discuss specific strategies you used to secure coverage for clients, as this is a key responsibility of the role.
✨Highlight Your Organizational Abilities
Since the position demands excellent organizational skills, be ready to discuss how you manage multiple tasks and projects simultaneously. Provide examples of how you've effectively coordinated events or press trips in previous roles.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think creatively and strategically. Prepare to share instances where you've developed innovative solutions for clients or campaigns, showcasing your proactive approach and initiative.
