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For Companies At a Glance
- Tasks: Lead social media strategy and create engaging content for our D2C audience.
- Company: Join AJ Bell, a forward-thinking financial services company.
- Benefits: Enjoy 27 days holiday, a generous pension scheme, and a health cash plan.
- Why this job: Shape the future of social media while promoting 'Feel Good Investing'.
- Qualifications: Proven experience in social strategy and team management required.
- Other info: Hybrid working with a supportive team and opportunities for personal growth.
The predicted salary is between 55000 - 65000 £ per year.
We are recruiting for a Senior Social Media Manager (Organic) to drive impactful, insight‑led social content and build stronger connections with our D2C audience. The Senior Social Media Manager (Organic) will lead the strategic planning and delivery of AJ Bell’s D2C organic social media presence across key platforms including Meta, TikTok and LinkedIn. This role will define AJ Bell’s approach to social media, delivering content that is engaging, credible and compliant, and that builds long‑term trust with our audience. The role will shape how our "Feel Good Investing" promise is delivered to our customers through social media and directly contribute to our brand awareness and consideration objectives.
What You’ll Be Doing
- Strategy & Planning
- Develop, own and evolve the social media strategy to align with our brand and business objectives.
- Oversight of social media across the group.
- Define channel roles (e.g. education, community, advocacy) within a regulated investment environment.
- Define how we will measure success and provide reporting to the business.
- Work with insights/data teams to connect social performance to business KPIs.
- Drive measurable impact on brand awareness, consideration and customer engagement.
- Build and manage social media content roadmaps, developing platform‑native strategies.
- Manage the organic social media budget.
- Content & Creative Oversight
- Plan a calendar of content that delivers "Feel Good Investing" to our customers, and prospective customers.
- Maximise existing content within the business, working with other areas to create content optimised for social platforms.
- Champion a test‑and‑learn approach to formats, trends and storytelling.
- Define and evolve AJ Bell’s social tone of voice and creative identity, to ensure content is distinctive, engaging and competitive within the social landscape.
- Work closely with the acquisition marketing team to ensure our organic and paid social media strategy and execution are integrated and optimised.
- Community & Engagement
- Oversee community management with appropriate escalation processes.
- Develop a community strategy that builds trust, advocacy and long‑term engagement.
- Use social listening to inform brand, content and product teams.
- Lead social listening and trend analysis to identify audience needs and cultural moments.
- Risk, Compliance & Governance
- Ensure all content is compliant with industry regulation and internal policies.
- Balance creativity with regulatory requirements without compromising effectiveness.
- Act as a key stakeholder in risk and compliance discussions relating to social media.
- Team & Stakeholder Leadership
- Act as the senior authority on social media across the business.
- Influence senior stakeholders on the role of social in brand and commercial growth.
- Line‑manage the Senior Social Media Executive.
- Agency management.
- Collaborate with Content, PR, Brand, Marketing, Website and Customer Service teams to ensure consistent messaging.
What We’re Looking For
- Proven experience leading social strategy at scale.
- Strong background managing organic social within a regulated or complex environment (financial services ideal).
- Experience managing and developing teams.
- Strong stakeholder management and influencing skills.
- Deep understanding of platform behaviours (Instagram, TikTok, YouTube, LinkedIn).
- Creative and strategic.
- Excellent accuracy and attention to detail.
- Experience with social analytics tools and reporting frameworks.
- Understanding of content production workflows (especially video).
- Commercially minded with a strong understanding of brand building.
- Leverage tools and emerging technologies to scale content creation and insight generation.
What We Offer
- 27 days holiday, increasing with service + buy/sell scheme + bank holidays.
- 8% Pension with matched contributions.
- Discretionary bonus scheme.
- Share schemes (including free shares and BAYE).
- Health Cash Plan and discounted private healthcare.
- Free onsite gym.
- Enhanced family leave (subject to qualifying criteria).
- Travel and bike loan schemes.
- Employee Assistance Programme.
Life at AJ Bell
- Regular social events including summer and Christmas parties.
- Learning and development opportunities tailored to you.
- Casual dress code.
- Friendly, supportive team environment.
Our ways of working
- We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.
- For new starters, there’s an initial period of full‑time office working to help you settle in and build relationships.
Inclusion & diversity
- We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
- We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.
Senior Social Media Manager employer: Aj Bell
Contact Detail:
Aj Bell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. The more connections we make, the better our chances of landing that Senior Social Media Manager role.
✨Tip Number 2
Show off your social media skills! Create a portfolio showcasing your best work, including campaigns you've led or content you've created. This will help us stand out when applying through our website.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on what's happening in the social media landscape. This knowledge will not only impress during interviews but also help us shape our strategy.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by rehearsing answers to common questions and thinking about how our experience aligns with AJ Bell's goals. Confidence is key, so let’s nail those interviews!
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in social media strategy, especially in regulated environments. We want to see how your skills align with our 'Feel Good Investing' promise!
Showcase Your Creativity: Don’t just list your past roles; share specific examples of successful campaigns you've led. We love seeing innovative ideas that drove engagement and built community trust.
Be Data-Driven: Include metrics and KPIs from your previous work to demonstrate your impact. We’re all about insight-led content, so show us how you’ve used data to inform your strategies.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Aj Bell
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key social media platforms mentioned in the job description, like Meta, TikTok, and LinkedIn. Familiarise yourself with their unique features and audience behaviours, as this will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Creative Side
Prepare examples of past campaigns or content that align with the 'Feel Good Investing' theme. Be ready to discuss how you’ve used creativity to engage audiences while adhering to compliance regulations, as this role requires a balance of both.
✨Bring Data to the Table
Since the role involves measuring success against business KPIs, come prepared with insights from your previous roles. Discuss how you’ve used social analytics tools to drive strategy and improve engagement, showcasing your ability to connect social performance to business outcomes.
✨Engage with the Community
Demonstrate your understanding of community management by discussing how you've built trust and engagement in previous roles. Be ready to share strategies for using social listening to inform content and brand decisions, as this is crucial for the position.