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- Tasks: Lead exciting marketing campaigns to engage financial advisers and drive results.
- Company: Join AJ Bell, a fast-growing investment platform trusted by over 593,000 customers.
- Benefits: Enjoy hybrid working, generous holiday, health plans, and personal development opportunities.
- Why this job: Be part of a dynamic team in a supportive culture focused on innovation and growth.
- Qualifications: 5+ years in marketing, degree-level qualification, and experience with HubSpot or similar tools.
- Other info: Work in a friendly environment with a casual dress code and regular social events.
The predicted salary is between 28800 - 48000 £ per year.
Senior Marketing Communications Executive
AJ Bell Manchester, England, United Kingdom
Senior Marketing Communications Executive
AJ Bell Manchester, England, United Kingdom
3 days ago Be among the first 25 applicants
Job Description
We are looking for an experienced
Job Description
We are looking for an experienced Senior Marketing Communications Executive to join our advised Marketing Team based in Manchester.
As a Senior Marketing Communications Executive, you will be responsible for developing targeted and effective marketing campaigns to drive lead generation and engagement among our financial adviser community.
Utilising a multi-channel approach through email, social media, web, and events to maximise our marketing efforts. Additionally, you will work closely with sales stakeholders to align marketing strategies and goals, as well as analyse and report on marketing performance to ensure a strong return on investment.
You will have advanced knowledge of using marketing automation tools, understanding how they work, how they can be configured to build segments and workflows, as well as how they can integrate with other systems, creating opportunities for efficiencies, data management, reporting and automation across the platform.
What does the job involve?
Plan and execute targeted marketing campaigns:
- Create and execute marketing campaigns to drive lead generation and engagement.
- Utilise email, social media, web, and event marketing channels to reach the target audience effectively.
- Ensure campaigns are tailored to address the specific needs of financial advisers.
- Ensure campaigns align with defined key performance indicators (KPIs) and objectives.
- Optimise campaigns to maximise outcomes and ROI.
Leverage account-based marketing techniques:
- Design and execute account-based marketing campaigns to increase leads, account value, and customer loyalty.
- Identify key accounts and develop personalised marketing strategies to nurture and retain these accounts.
- Collaborate with the sales team to align marketing efforts with account management goals.
Educate Sales stakeholders:
- Share marketing strategy and vision with sales stakeholders to create a shared understanding and collaboration.
- Provide training and resources to the sales team to enable them to effectively communicate marketing messages to customers.
Optimise and develop digital channels and conversion rate:
- Work with the Web Analyst to conduct regular audits of our websites.
- Identify opportunities for increasing organic traffic and conversions.
- Champion website optimisation activities to enhance user experience and drive desired actions.
Test, learn, report and repeat:
- Collaborate with the Marketing Communications Manager to develop a testing roadmap for key conversion points, including forms and marketing landing pages.
- Implement A/B testing and other optimisation techniques to improve conversion rates.
- Monitor and analyse test results to inform future marketing strategies.
Paid Digital Marketing activities:
- Leverage promoted content across social media and other channels.
- Monitor and report on the distribution of paid content to ensure it reaches the intended audience.
- Meet defined KPIs for content campaigns.
Data-driven decisions:
- Utilise analytic tools, including HubSpot reporting dashboards and campaigns, to track, review, and report on on-going KPIs.
- Identify trends, insights, and areas for improvement.
- Make data-driven recommendations to optimise marketing strategies and achieve high ROI.
- Work with Marketing Communications Manager to compile and develop monthly management information pack to drive team activity.
You\’ll have:
- 5+ years’ experience in Marketing communications field.
- A degree-level qualification in Marketing or equivalent.
- Proficient experience of working with HubSpot or similar marketing automation platform.
- Proven experience in developing and executing B2B marketing campaigns, preferably within the financial services industry.
- Strong knowledge of various marketing channels, including email, social media, web, and events.
- Familiarity with account-based marketing strategies and practices.
- Excellent communication and presentation skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Strong project management and organisational skills.
- Result-oriented mindset with a focus on achieving defined KPIs and objectives.
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 593,000 customers using our award-winning platform propositions to manage assets totalling more than £90.4 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK\’s \’Best 100 Companies to Work For’ for six consecutive years.
At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.
In return for your hard work you will be entitled to:
- Salary up to £40,000 (Dependent on experience)
- Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan – provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Free on-site gym providing a wide range of free classes
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Discounted nursery fees at Kids Planet on Exchange Quay
- Loans for travel season tickets
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
- Parking at Exchange Quay (Subject to availability)
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Professional qualification support
- Talent development programmes
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Casual dress code
- Access to a range of benefits from our sponsorship deals
Hybrid working:
At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That\’s why we offer a hybrid working model, where you\’ll spend 3-4 days per week in the office. For new team members, the first 3 months will be spent full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
If you like the sound of the above, or just want to know more about the company and the role, we\’d love to speak to you.
Seniority level
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Seniority level
Entry level
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Job function
Marketing
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Contact Detail:
Aj Bell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Communications Executive
✨Tip Number 1
Familiarise yourself with AJ Bell's marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of AJ Bell on platforms like LinkedIn. Engaging in conversations can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 3
Brush up on your knowledge of HubSpot and other marketing automation tools. Being able to discuss specific features and how you've used them effectively in past roles will demonstrate your expertise and readiness for the position.
✨Tip Number 4
Prepare examples of successful B2B marketing campaigns you've executed, particularly in the financial services sector. Highlighting measurable outcomes will show your ability to drive results, which is crucial for this role.
We think you need these skills to ace Senior Marketing Communications Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing communications, especially in B2B contexts. Emphasise your familiarity with marketing automation tools like HubSpot and any specific campaigns you've executed that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of AJ Bell's mission and how your skills can contribute to their marketing goals. Mention specific examples of successful campaigns you've led and how they relate to the financial services industry.
Showcase Analytical Skills: Since the role requires data-driven decision-making, include examples of how you've used analytics to optimise marketing strategies. Highlight any tools you've used for reporting and how your insights have led to improved ROI.
Highlight Collaboration Experience: The position involves working closely with sales stakeholders, so be sure to mention any past experiences where you've collaborated with sales teams. Discuss how you aligned marketing strategies with sales goals to achieve success.
How to prepare for a job interview at Aj Bell
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've executed in the past. Highlight your role, the strategies you used, and the results achieved, especially in lead generation and engagement within the financial services sector.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key metrics and analytics tools like HubSpot. Be ready to explain how you've used data to inform your marketing strategies and optimise campaigns for better ROI.
✨Understand Account-Based Marketing
Since the role involves account-based marketing, brush up on this strategy. Be ready to discuss how you've tailored marketing efforts to specific accounts and collaborated with sales teams to enhance customer loyalty.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and collaboration. Think of examples where you've worked closely with cross-functional teams, particularly sales, to align marketing strategies and achieve common goals.
