At a Glance
- Tasks: Drive conversion rate improvements and enhance user experience across digital platforms.
- Company: Join AJ Bell, a fast-growing investment platform with a supportive culture.
- Benefits: Enjoy 26 days holiday, a generous pension scheme, and health benefits.
- Other info: Hybrid working model with a friendly team and great career development opportunities.
- Why this job: Make a real impact on customer engagement and revenue growth in a dynamic environment.
- Qualifications: Experience in conversion optimisation and strong analytical skills required.
The predicted salary is between 55000 - 65000 € per year.
Based in London and part of the CX and Experimentation team, the Senior Conversion Rate Specialist will be driving the enhancement of its direct-to-consumer (D2C) business through improving conversion rates across its digital platforms. This role focuses on optimising user experience, increasing customer engagement, and driving revenue growth through conversion rate optimisation strategies.
What does the job involve?
- Conversion Planning: Develop testing roadmap alongside the Experimentation Manager, ensuring that customer outcomes associated with experimentation are in line with our regulatory obligations.
- Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels.
- Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on progress and performance metrics to ensure transparency across the wider business.
- Experimentation platform expert: Become platform super user, able to independently develop tests and metrics on the platform through to delivery.
- Website Analytics: Monitor and analyse website and digital performance using web analytics and customer feedback tools including but not limited to Contentsquare, GA4, and GetFeedback. Translate these insights into actionable recommendations, identifying testing opportunities and iterations to inform the test backlog.
- User Experience Enhancement: Work with UX/UI designers and developers to implement user-friendly design principles and improve the overall digital experience.
- Cross-functional Collaboration: Collaborate with marketing, product, technology and UX teams to execute testing roadmap. Be the key point of contact with these teams to gather requirements that support and enhance their activity and strategy.
- Third-party management: Manage the working relationship with third parties to support the experimentation agenda, delivering on agreed tests and analyses.
- Industry Research and Best Practices: Stay up-to-date with industry trends, emerging technologies, and best practices in conversion optimisation, UX/UI design, and digital marketing. Evaluate competitor websites and benchmark performance to identify opportunities for differentiation and innovation.
What we’re looking for:
- A hard-working individual, who demonstrates a strong work ethic and willingness to learn quickly.
- Strong communication skills, with the ability to interpret and translate concepts into clear written briefs and designs.
- High attention to detail.
- Someone who works well in teams both independently.
What you’ll bring:
- Previous experience of designing and executing conversion optimisation tests.
- Strong practical understanding of web technologies and HTML.
- Familiar with optimisation tools and platforms, preferably Webtrends Optimize and Optimizely.
- Experience using data analytics tools, preferably Contentsquare and GA4.
- Awareness and understanding of UX & CX design principles.
- Experience working with web developers.
- Competent in JavaScript and Google Tag Manager.
- Advanced Excel skills.
About AJ Bell
AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures. We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.
What we offer:
- 26 days holiday, increasing with service + buy/sell scheme + bank holidays.
- 7% Pension with matched contributions.
- Discretionary bonus scheme.
- Share schemes (including free shares and BAYE).
- Health Cash Plan and discounted private healthcare.
- Enhanced family leave (subject to qualifying criteria).
- Travel and bike loan schemes.
- Employee Assistance Programme.
Life at AJ Bell:
- Regular social events including summer and Christmas parties.
- Learning and development opportunities tailored to you.
- Casual dress code.
- Friendly, supportive team environment.
Our ways of working:
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity: We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.
Senior Conversion Rate Specialist in London employer: Aj Bell
AJ Bell is an exceptional employer, recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years. With a supportive and collaborative culture, employees enjoy generous benefits such as 26 days holiday, a 7% pension scheme, and tailored learning opportunities, all while working in a vibrant London office that promotes hybrid working and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Conversion Rate Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous conversion optimisation projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of A/B testing and analytics tools. Be ready to discuss how you've used data to drive decisions and improve user experiences.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Conversion Rate Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in conversion rate optimisation. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, be sure to mention any tools you’ve used like GA4 or Contentsquare. We love seeing candidates who can translate data into actionable insights, so give us examples of how you've done this in the past.
Communicate Clearly:Strong communication is key for this position. When writing your application, make sure your ideas are clear and concise. We appreciate candidates who can express complex concepts in simple terms, so keep it straightforward!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Aj Bell
✨Know Your Metrics
Before the interview, brush up on key conversion metrics and analytics tools like GA4 and Contentsquare. Be ready to discuss how you've used these tools in past roles to drive conversion rate improvements.
✨Showcase Your Testing Experience
Prepare specific examples of A/B and multivariate tests you've designed and executed. Highlight the outcomes and insights gained from these tests, as this will demonstrate your hands-on experience and analytical skills.
✨Understand User Experience Principles
Familiarise yourself with UX/UI design principles and be prepared to discuss how you’ve collaborated with designers and developers in the past. This shows that you can effectively enhance user experiences while driving conversions.
✨Stay Current with Industry Trends
Research recent trends in conversion optimisation and digital marketing. Being able to discuss these trends and how they could apply to the role will show your passion for the field and your commitment to continuous learning.
