At a Glance
- Tasks: Create impactful marketing campaigns to boost customer engagement and drive investment activity.
- Company: Join AJ Bell, a leading financial services company focused on customer satisfaction.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity to mentor a Marketing Executive and grow within a dynamic team.
- Why this job: Shape customer experiences and make a real impact in the D2C market.
- Qualifications: Experience in customer marketing and a passion for driving results.
The predicted salary is between 55000 - 65000 £ per year.
Job Description hackajob is collaborating with AJ Bell to connect them with exceptional professionals for this role.
Job Description
We're looking for a commercially minded Customer Marketing Manager to help us grow customer engagement, drive investment activity and deliver long-term value across our Direct-to-Consumer (D2C) business.
This is an exciting opportunity for an experienced customer marketer who thrives on understanding customer behaviour, creating impactful marketing campaigns and delivering measurable business results.
You'll play a key role in shaping how we engage with our customers, encouraging them to make the most of their relationship with AJ Bell through relevant, timely and effective communications.
Working closely with colleagues across Marketing, Product, Data, Compliance and Customer Services, you'll lead customer marketing initiatives that support customer growth, retention and engagement, while helping to deliver an exceptional customer experience.
What you'll do
- Develop and deliver customer marketing campaigns that drive customer engagement, funding, investing activity and long-term customer value.
- Own key customer marketing initiatives and commercial campaigns, ensuring they are customer-focused, commercially effective and aligned with wider business objectives.
- Use customer insight, data and performance analysis to identify opportunities to improve engagement, customer outcomes and campaign effectiveness.
- Lead the planning and delivery of key commercial moments throughout the year, including tax year end activity.
- Work collaboratively with teams across the business to deliver joined-up customer experiences and ensure marketing activity supports wider strategic priorities.
- Take ownership of campaign performance, using insight and testing to continuously improve results.
- Manage multiple projects and priorities simultaneously, ensuring activity is delivered to a high standard and within agreed timescales.
- Build strong relationships with stakeholders across Marketing, Product, Data, Compliance and Legal to deliver effective customer communications.
- Support the development of a Marketing Executive, providing coaching, guidance and day-to-day support.
- Ensure all activity meets regulatory requirements and supports good customer outcomes.
What we're looking for
We're looking for an enthusiastic and commercially focused customer marketer with experience delivering successful customer marketing campaigns within a D2C environment.
You'll be someone who enjoys taking ownership, works well both independently and as part of a team, and is motivated by delivering tangible business results.
You'll have
- Proven experience in customer marketing within a direct-to-consumer business.
- A strong track record of delivering campaigns that drive customer engagement, retention, growth and commercial performance.
- Excellent understanding of customer behaviour and how to create relevant and effective customer communications.
- Strong commercial awareness and a results-focused mindset.
- The ability to use customer insight and performance data to inform decision-making and improve outcomes.
- Excellent stakeholder management and communication skills, with the ability to build relationships across a range of teams and seniority levels.
- Strong organisational and project management skills, with the ability to manage multiple priorities effectively.
- A proactive, collaborative and positive approach, with a willingness to take ownership and make things happen.
Nice to have
- Experience within financial services or another regulated industry.
- Previous people management or coaching experience.
- About AJ Bell
At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aj Bell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aj Bell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aj Bell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aj Bell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aj Bell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aj Bell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aj Bell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aj Bell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aj Bell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aj Bell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
