At a Glance
- Tasks: Drive customer growth and engagement through innovative marketing campaigns.
- Company: Join AJ Bell, a leading investment platform with a supportive culture.
- Benefits: Competitive salary, generous holiday, and opportunities for professional development.
- Other info: Be part of a dynamic team in one of the UK's fastest-growing companies.
- Why this job: Make a real impact on customer experiences and financial futures.
- Qualifications: 5+ years in customer marketing with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a Customer Marketing Manager to support the AJ Bell Direct to Consumer (D2C) marketing team in driving customer growth, engagement, and long-term customer value. The Customer Marketing Manager will play a key role in managing the in-life stage of the customer lifecycle, with responsibility for developing and optimising campaigns and customer journeys that drive funding, investing, and cross-sell behaviours. This role will also lead the planning and delivery of key commercial moments, including tax year end activity (on a rotating basis with another marketing manager), while supporting broader customer engagement initiatives across the lifecycle.
Working closely with the wider Customer Marketing team, the successful candidate will ensure customers receive a cohesive, insight-led experience across all communications and touchpoints.
Key responsibilities- Own the strategy, planning, execution, and optimisation of customer marketing campaigns and journeys across the in-life stage of the customer lifecycle, with a focus on driving funding, investing, and cross-sell behaviours.
- Lead the delivery of key commercial campaigns and lifecycle moments, including tax year end activity (on a rotating basis with another marketing manager), ensuring campaigns are customer‑centric, commercially effective, and aligned to wider business objectives.
- Develop and optimise trigger‑based and behavioural communications to increase customer engagement and value.
- Collaborate closely with the wider Customer Marketing team – particularly the parallel In‑Life Customer Marketing Manager – to ensure clear ownership, alignment of priorities, and a seamless customer experience across lifecycle communications.
- Lead and coordinate multiple projects simultaneously, utilising strong project management skills to ensure campaigns are delivered on time and achieve key performance metrics.
- Embed an ‘always‑on’ test‑and‑learn approach, using customer insight and performance data to continuously optimise customer and commercial outcomes.
- Analyse and report on campaign and lifecycle performance, identifying opportunities for improvement, innovation, and growth.
- Collaborate cross‑functionally with teams including Customer Marketing Ops, Brand, Product, Legal, Compliance, Content and Data to deliver best‑in‑class customer communications.
- Lead, inspire, and develop a Marketing Executive, fostering growth and high performance within the team.
- Ensure all communications comply with regulatory requirements and internal governance processes.
- 5+ years’ experience in customer or lifecycle marketing, with demonstrated success delivering impactful omnichannel campaigns.
- Experience developing customer journeys and trigger‑based communications that drive engagement and commercial outcomes.
- Strong commercial mindset, with the ability to balance customer needs and business objectives.
- Strategic thinker who can see the bigger picture while maintaining strong attention to detail in execution.
- Excellent project management and organisational skills, with the ability to manage multiple priorities and stakeholders.
- Data‑driven mindset with a strong focus on testing, learning, and continuous optimisation.
- Strong analytical skills, with the ability to interpret performance data and translate insights into action.
- Excellent verbal and written communication skills, with the ability to influence stakeholders across different teams and seniority levels.
- Collaborative team player who builds strong cross‑functional relationships and works effectively in partnership with others.
- Customer‑focused, with a passion for delivering relevant, engaging, and insight‑led communications.
- Support and enable the business to deliver good outcomes for retail customers by helping achieve any regulatory requirements, including consumer duty.
- Experience within financial services or other regulated industries is desirable.
AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award‑winning solutions for everyone, from professional financial advisers to first‑time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures. We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 – a reflection of our supportive and collaborative culture.
Starting salary between £50,000 – £65,000 per annum (dependent on experience) 27 days holiday, increasing with service + buy/sell scheme.
Customer Marketing Manager in London employer: Aj Bell
AJ Bell is an exceptional employer, renowned for its supportive and collaborative culture that fosters employee growth and engagement. As a Customer Marketing Manager, you will benefit from a competitive salary, generous holiday allowance, and the opportunity to lead impactful marketing campaigns within a dynamic team, all while contributing to a company recognised as one of the UK's Best 100 Companies to Work For. With a focus on continuous learning and development, AJ Bell empowers its employees to thrive in their careers while making a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their customer marketing strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive customer engagement and value. Use specific examples from your past work to show how you’ve successfully managed campaigns and improved customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Customer Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer lifecycle marketing and any successful campaigns you've led that align with our goals at AJ Bell.
Showcase Your Data Skills:We love a data-driven mindset! Include examples of how you've used performance data to optimise campaigns in the past. This will show us you can analyse and translate insights into actionable strategies.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Aj Bell
✨Know Your Customer Marketing Inside Out
Make sure you brush up on customer marketing strategies, especially those that focus on lifecycle management. Be ready to discuss how you've successfully driven customer engagement and funding behaviours in your previous roles.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed multiple campaigns simultaneously. Highlight your organisational skills and how you ensure timely delivery while meeting key performance metrics.
✨Be Data-Driven
Familiarise yourself with the importance of data in customer marketing. Be prepared to discuss how you've used insights from performance data to optimise campaigns and improve customer journeys.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Show how you build strong relationships and ensure a seamless customer experience.
