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- Tasks: Lead product vision and strategy for D2C, driving customer-focused outcomes.
- Company: AJ Bell, a fast-growing investment platform with a supportive culture.
- Benefits: 28 days holiday, pension scheme, health cash plan, and hybrid working.
- Other info: Join a recognised top employer with excellent career development opportunities.
- Why this job: Shape the future of investing while empowering teams to innovate.
- Qualifications: Proven product leadership experience in complex environments.
The predicted salary is between 80000 - 100000 £ per year.
At AJ Bell, our ambition is simple. We want to be our customers’ primary, trusted investment platform. That means delivering a high quality, low cost and easy to use experience that supports people at every stage of their investing journey.
As Product Director for our D2C business, you will shape and own the product vision, while leading the evolution of a product led operating model. You will enable teams to focus on solving the right customer problems and delivering measurable customer and commercial outcomes. You will also take full ownership of the commercial performance of our product propositions, ensuring that product strategy, pricing, growth, retention and long term value creation are fully aligned.
This is a visible, senior leadership role. You will work in close partnership with Technology and UX to strengthen how we prioritise investment, make decisions and continuously learn, all within a clear regulatory and risk framework.
What you’ll be doing
- You will lead the Product function, building a high trust, high performance environment where teams are empowered to take ownership and deliver outcomes.
- Your focus will include:
- Defining and communicating a clear product vision and strategy for D2C
- Creating the conditions for empowered teams to own problems, lead discovery and deliver outcomes
- Owning the commercial performance of product propositions across their lifecycle
- Using data and insight to guide prioritisation, investment decisions and trade offs
- Evolving a scalable product operating model that improves delivery quality and pace
- Building strong, outcome focused partnerships across Technology, UX, Marketing and the wider business
- Ensuring customer outcomes, risk and regulatory considerations are embedded into product decision making
What success looks like
In the first 12 to 24 months, you will have:
- Established a clear product strategy that teams and stakeholders can act on
- Enabled faster, more effective decision making with fewer escalations
- Improved alignment between product priorities and commercial performance
- Created clearer, outcome focused roadmaps across D2C
- Strengthened understanding of what drives customer growth, engagement and long term value
What we’re looking for
We’re looking for a proven product leader with experience operating at a senior level within complex, and ideally regulated, environments. You’ll bring:
- A strong track record of building and leading empowered product teams
- Experience owning commercially accountable product portfolios
- The ability to connect product strategy with pricing, growth and financial outcomes
- Strong judgement and prioritisation in complex, fast moving environments
- The ability to influence across functions and align stakeholders around shared goals
- A clear focus on customer outcomes, alongside an understanding of risk and regulation
About AJ Bell
AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.
We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.
What we offer
- 28 days holiday, increasing with service + buy/sell scheme + bank holidays
- 8% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free onsite gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
Our ways of working
We offer hybrid working, with a minimum of 60% of your working time per month spent in the office. For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.
D2C Product Director employer: Aj Bell
Contact Detail:
Aj Bell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land D2C Product Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at AJ Bell. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff. Dive deep into AJ Bell's products and their market position. Show them you’re not just another candidate, but someone who gets their vision.
✨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with you. It’ll help you articulate your thoughts and boost your confidence when it’s showtime.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace D2C Product Director
Some tips for your application 🫡
Craft Your Product Vision: When applying for the D2C Product Director role, make sure to clearly articulate your product vision. We want to see how you can shape and own a strategy that aligns with our mission of being a trusted investment platform.
Showcase Your Leadership Skills: Highlight your experience in building and leading empowered product teams. We’re looking for someone who can create a high trust environment, so share examples of how you've enabled teams to take ownership and deliver results.
Connect Strategy with Outcomes: Demonstrate your ability to link product strategy with commercial performance. We want to know how you’ve used data and insights to guide prioritisation and decision-making in previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at AJ Bell.
How to prepare for a job interview at Aj Bell
✨Know Your Product Vision
Before the interview, make sure you have a solid understanding of AJ Bell's product vision and how it aligns with their goals. Be ready to discuss how you would shape and communicate this vision as the D2C Product Director.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience in building and leading empowered product teams. Discuss how you've created high-trust environments and enabled teams to take ownership of their work, which is crucial for this role.
✨Data-Driven Decision Making
Familiarise yourself with how to use data and insights to guide product prioritisation and investment decisions. Be prepared to share specific instances where your data-driven approach led to successful outcomes in previous roles.
✨Understand Customer Outcomes
AJ Bell places a strong emphasis on customer outcomes. Think about how you can demonstrate your focus on customer needs and how you've integrated risk and regulatory considerations into your product decision-making process.