At a Glance
- Tasks: Lead and shape the brand voice through creative copywriting across various channels.
- Company: Join AJ Bell, a top investment platform known for its supportive culture.
- Benefits: Enjoy 27 days holiday, a generous pension scheme, and health benefits.
- Other info: Hybrid working model with a vibrant team and opportunities for growth.
- Why this job: Be at the forefront of content creation and explore innovative AI tools.
- Qualifications: Proven copywriting experience and strong leadership skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Job Description
We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice.
This is an exciting opportunity to establish and lead copywriting across the business, creating compelling concepts and content that engage customers, strengthen our brand and deliver commercial impact.
You'll play a key role in elevating our content, setting creative direction and supporting our continued growth.
You'll champion high-quality copy across a wide range of channels, ensuring everything we produce is distinctive, effective and aligned with AJ Bell’s tone of voice, brand guidelines and regulatory requirements.
We’re particularly interested in someone who is passionate about the future of content creation and eager to explore how AI tools can be used to enhance creativity, quality and efficiency while maintaining the highest standards.
What you'll do
- Craft high-quality long-form and short-form content for a range of channels and campaigns
- Evolve and refine copy briefs to deliver best in class comms
- Lead the ongoing development of our tone of voice and brand language guidelines
- Ensure consistency and quality across all content touchpoints
- Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
- Help shape guidance for the ethical and effective use of AI within the copy team
- Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
- Work closely with UX writers, supporting them to implement the brand TOV
- Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
- Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects
- Manage the copy team’s workflow and production schedule, ensuring work is allocated effectively and fairly
- Manage requests from across the business and ensure resource is allocated and prioritised, managing stakeholder expectations and delivering to agreed SLAs.
- Support the planning of future resource requirements based on upcoming campaigns and strategic priorities.
Communicate capacity challenges clearly and constructively, helping teams make informed decisions.
- Build strong relationships across creative, marketing, product, operations, and senior leadership teams
- Manage relationships with external agencies when specialist support is required and oversee external resource during peak periods, reviewing work to ensure standards are consistently met
- Support and enable the business to deliver good outcomes for D2C customers through adherence of regulatory requirements, including consumer duty
- What you'll bring
- Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
- Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
- Excellent interpersonal and communication skills.
- Highly organised and able to work to demanding deadlines.
- Strong attention to detail in all aspects of work.
- Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
- Experience mentoring or line-managing junior writers.
- Ability to manage multiple projects, deadlines, and competing priorities.
- Comfortable exploring and adopting AI tools as part of the creative workflow.
- Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.
- About AJ Bell
At AJ Bell, we believe investing should feel good.
Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.
We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.
Today, over 723,000 customers trust us to manage more than £108.7 billion of assets.
By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.
We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.
What we offer
- 27 days holiday, increasing with service + buy/sell scheme + bank holidays
- 8% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
- Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
- Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role can be based in London or Manchester.
For new starters, there is an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.
Copywriting Manager employer: Aj Bell
AJ Bell is an excellent employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, we provide opportunities for professional development and a hybrid working model that promotes work-life balance, making it an ideal place for those looking to make a meaningful impact in the field of data strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriting Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aj Bell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aj Bell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aj Bell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aj Bell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriting Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aj Bell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aj Bell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aj Bell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aj Bell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aj Bell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aj Bell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
