At a Glance
- Tasks: Drive conversion rate improvements and enhance user experience across digital platforms.
- Company: Dynamic London-based company focused on customer experience and experimentation.
- Benefits: 26 days holiday, pension scheme, health cash plan, and employee assistance programme.
- Other info: Collaborative environment with opportunities for professional growth and learning.
- Why this job: Make a real impact on D2C business growth through innovative conversion strategies.
- Qualifications: Experience in conversion optimisation tests and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Based in London and part of the CX and Experimentation team, the Senior Conversion Rate Specialist will drive the enhancement of its direct‑to‑consumer (D2C) business by improving conversion rates across its digital platforms. This role focuses on optimising user experience, increasing customer engagement, and driving revenue growth through conversion‑rate optimisation strategies.
What does the job involve?
- Conversion Planning: Develop testing roadmap alongside the Experimentation Manager, ensuring that customer outcomes associated with experimentation are in line with our regulatory obligations.
- Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels.
- Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on progress and performance metrics to ensure transparency across the wider business.
- Experimentation platform expert: Become platform super user, able to independently develop tests and metrics on the platform through to delivery.
- Website Analytics: Monitor and analyse website and digital performance using web analytics and customer feedback tools including but not limited to Contentsquare, GA4, and GetFeedback. Translate these insights into actionable recommendations, identifying testing opportunities and iterations to inform the test backlog.
- User Experience Enhancement: Work with UX/UI designers and developers to implement user‑friendly design principles and improve the overall digital experience.
- Cross‑functional Collaboration: Collaborate with marketing, product, technology and UX teams to execute testing roadmap. Be the key point of contact with these teams to gather requirements that support and enhance their activity and strategy.
- Third‑party management: Manage the working relationship with third parties to support the experimentation agenda, delivering on agreed tests and analyses.
- Industry Research and Best Practices: Stay up‑to‑date with industry trends, emerging technologies, and best practices in conversion optimisation, UX/UI design, and digital marketing. Evaluate competitor websites and benchmark performance to identify opportunities for differentiation and innovation.
What we’re looking for:
- A hard‑working individual, who demonstrates a strong work ethic and willingness to learn quickly.
- Strong communication skills, with the ability to interpret and translate concepts into clear written briefs and designs.
- High attention to detail.
- Someone who works well in teams both and independently.
What you’ll bring:
- Previous experience of designing and executing conversion optimisation tests.
- Strong practical understanding of web technologies and HTML.
- Familiar with optimisation tools and platforms, preferably Webtrends Optimize and Optimizely.
- Experience using data analytics tools, preferably Contentsquare and GA4.
- Awareness and understanding of UX & CX design principles.
- Experience working with web developers.
- Advanced Excel skills.
What we offer:
- 26 days holiday, increasing with service + buy/sell scheme + bank holidays
- 7% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
Senior Conversion Rate Specialist employer: AJ Bell Management Limited
As a Senior Conversion Rate Specialist based in London, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. With a comprehensive benefits package including generous holiday allowances, a robust pension scheme, and opportunities for professional development, our company is committed to fostering a supportive environment where your contributions directly impact our direct-to-consumer business. Join us to be part of a forward-thinking team that values creativity and excellence in enhancing user experiences across digital platforms.
Contact Details:
AJ Bell Management Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Conversion Rate Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous conversion optimisation projects. This will give you an edge during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for those interviews! Research the company’s digital platforms and think about how you can improve their conversion rates. Bring specific ideas to the table to show you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Conversion Rate Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Conversion Rate Specialist role. Highlight your experience with conversion optimisation tests and any relevant tools you've used, like GA4 or Contentsquare. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about conversion rate optimisation and how you can contribute to our team. Be sure to mention any specific projects or achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any experience you have with web analytics tools and how you've used data to drive decisions in past roles. We love numbers as much as we love creativity!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at AJ Bell Management Limited
✨Know Your Conversion Strategies
Make sure you brush up on the latest conversion rate optimisation strategies. Be ready to discuss specific A/B tests you've designed and executed in the past, and how they impacted user experience and revenue growth.
✨Familiarise Yourself with Analytics Tools
Since the role involves using tools like Contentsquare and GA4, it’s crucial to demonstrate your proficiency with these platforms. Prepare examples of how you've used analytics to inform testing opportunities and improve conversion rates.
✨Showcase Your Collaboration Skills
This position requires cross-functional collaboration, so be prepared to share experiences where you've worked with marketing, product, or UX teams. Highlight how you gathered requirements and supported their strategies to enhance user journeys.
✨Stay Updated on Industry Trends
Research current trends in conversion optimisation and UX/UI design. Bring insights about competitor websites and best practices to the interview, showing that you're proactive and knowledgeable about the industry landscape.
