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- Tasks: Lead mobile content strategy and enhance user experience across our app platforms.
- Company: Join AJ Bell, a top investment platform in the UK, trusted by over 593,000 customers.
- Benefits: Enjoy a competitive salary, generous holiday, hybrid work, and wellness perks.
- Why this job: Be part of a dynamic team driving innovation in financial services with a focus on user engagement.
- Qualifications: Experience in digital content strategy, mobile UX, and strong collaboration skills required.
- Other info: Work in a supportive environment recognised as one of the UK's 'Best 100 Companies to Work For'.
The predicted salary is between 32000 - 48000 £ per year.
We are seeking a strategic, data-driven Senior Executive to support the content ecosystem across our mobile app platforms. You will be involved in the full content lifecycle – from ideation and curation to UX integration and performance analysis – ensuring that our app users receive a cohesive, engaging, and personalised experience. This is a cross-functional role that works closely with product, UX/UI, marketing, SEO, and development teams.
Key responsibilities:
- Develop and execute a mobile-first content strategy aligned with business goals and user engagement KPIs for both AJ Bell and Dodl.
- Work with a team of content managers and editors to deliver high-quality, user-centric experiences across app platforms (iOS and Android).
- Collaborate with product and UX teams to define content requirements for features, onboarding flows, push notifications, and personalisation modules.
- Advise on editorial calendars, content tagging frameworks, and in-app copy guidelines for consistency and scalability.
- Monitor content performance through analytics dashboards and optimise based on A/B testing, engagement, and retention metrics.
- Stay current on mobile content trends, competitor strategies, and user behaviour to continuously evolve the content roadmap.
- Champion accessibility and inclusive content practices.
- Drive organic app growth in both iOS and Google Play stores.
- Be responsible for driving app adoption strategies for both AJ Bell and Dodl to boost engagement and user retention.
- Optimise app store listings through keyword research and competitive analysis to improve visibility, rankings, and conversions.
- Be aware of upcoming regulatory and industry updates and work with other teams to deliver timely content changes.
Knowledge and Experience:
- Proven experience in digital content strategy or content marketing, with a focus on mobile apps.
- Strong grasp of mobile UX principles, content design, and platform constraints (iOS Human Interface Guidelines, Android Material Design, etc).
- Experience working with CMS platforms (Drupal, Hygraph), mobile analytics tools (Firebase, Amplitude, Appsflyer etc), and agile Product teams.
- Strong knowledge of SEO for app store optimisation (ASO) and previous experience using ASO tools (AppTweak, App Radar, etc).
- Proven success in scaling content operations and improving engagement through strategic storytelling.
- Excellent communication and cross-functional collaboration skills.
- Preferred experience in financial or investment industries.
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 593,000 customers using our award-winning platform propositions to manage assets totalling more than £90.4 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures. Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work. At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, pride in our work, and guiding principles that reflect our culture.
In return for your hard work you will be entitled to:
- Starting salary from £40,000 - £45,000
- Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan – provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Free on-site gym providing a wide range of free classes
- Employee Assistance Programme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Discounted nursery fees at Kids Planet on Exchange Quay
- Loans for travel season tickets
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party, and more
- Personal development programmes and access to skills workshops
- Ongoing technical training
- Peer recognition scheme with rewards
- Monthly leadership breakfasts and lunches
- Benefits from sponsorship deals
We offer a hybrid working model, with a minimum of 50% of your time in the office. Initial full-time office presence is required for new team members to help integrate into our culture. AJ Bell is committed to equal employment opportunities and a respectful environment where all employees can bring their whole selves to work.
Senior App Content Executive employer: AJ Bell Management Limited
Contact Detail:
AJ Bell Management Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Content Executive
✨Tip Number 1
Familiarise yourself with the latest mobile content trends and best practices. This will not only help you understand the current landscape but also allow you to speak confidently about how you can contribute to our content strategy during interviews.
✨Tip Number 2
Network with professionals in the digital content and mobile app industry. Engaging with others in the field can provide insights into what companies like us are looking for and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your experience with mobile analytics tools and CMS platforms in your discussions. Being able to demonstrate your hands-on knowledge of these tools will set you apart as a candidate who can hit the ground running.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven user engagement and retention in previous roles. Highlighting your strategic storytelling skills and successful content operations will resonate well with our team.
We think you need these skills to ace Senior App Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content strategy, particularly for mobile apps. Emphasise your understanding of mobile UX principles and any previous work with CMS platforms or analytics tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creating engaging content and how your skills align with the responsibilities outlined in the job description. Mention specific examples of past successes in scaling content operations or improving user engagement.
Showcase Your Analytical Skills: Since the role involves monitoring content performance, include examples of how you've used analytics to drive decisions in previous roles. Highlight any experience with A/B testing and how it has influenced your content strategies.
Research AJ Bell: Familiarise yourself with AJ Bell's products and services, as well as their approach to content. This will help you tailor your application and demonstrate your enthusiasm for the company and its mission.
How to prepare for a job interview at AJ Bell Management Limited
✨Showcase Your Content Strategy Skills
Be prepared to discuss your experience in developing and executing mobile-first content strategies. Highlight specific examples where you've aligned content with business goals and user engagement KPIs, particularly in the context of mobile apps.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, come ready to share examples of how you've successfully collaborated with product, UX/UI, marketing, and development teams in the past. Emphasise your communication skills and ability to work in a team environment.
✨Familiarise Yourself with Mobile UX Principles
Brush up on mobile UX principles and platform constraints, such as iOS Human Interface Guidelines and Android Material Design. Be ready to discuss how these principles influence your content decisions and how you ensure a cohesive user experience.
✨Stay Updated on Industry Trends
Research current trends in mobile content and app store optimisation (ASO). Be prepared to discuss how you keep abreast of competitor strategies and user behaviour, and how this knowledge can help evolve the content roadmap for AJ Bell and Dodl.
