At a Glance
- Tasks: Drive conversion rate improvements and enhance user experience across digital platforms.
- Company: Dynamic London-based company focused on direct-to-consumer growth.
- Benefits: 26 days holiday, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work with cross-functional teams.
- Why this job: Make a real impact on customer engagement and revenue growth through innovative strategies.
- Qualifications: Experience in conversion optimisation and strong analytical skills required.
The predicted salary is between 55000 - 60000 £ per year.
Based in London and part of the CX and Experimentation team, the Senior Conversion Rate Specialist will drive the enhancement of its direct‑to‑consumer (D2C) business by improving conversion rates across its digital platforms. This role focuses on optimising user experience, increasing customer engagement, and driving revenue growth through conversion‑rate optimisation strategies.
What does the job involve?
- Conversion Planning: Develop testing roadmap alongside the Experimentation Manager, ensuring that customer outcomes associated with experimentation are in line with our regulatory obligations.
- Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels.
- Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on progress and performance metrics to ensure transparency across the wider business.
- Experimentation platform expert: Become platform super user, able to independently develop tests and metrics on the platform through to delivery.
- Website Analytics: Monitor and analyse website and digital performance using web analytics and customer feedback tools including but not limited to Contentsquare, GA4, and GetFeedback. Translate these insights into actionable recommendations, identifying testing opportunities and iterations to inform the test backlog.
- User Experience Enhancement: Work with UX/UI designers and developers to implement user‑friendly design principles and improve the overall digital experience.
- Cross‑functional Collaboration: Collaborate with marketing, product, technology and UX teams to execute testing roadmap. Be the key point of contact with these teams to gather requirements that support and enhance their activity and strategy.
- Third‑party management: Manage the working relationship with third parties to support the experimentation agenda, delivering on agreed tests and analyses.
- Industry Research and Best Practices: Stay up‑to‑date with industry trends, emerging technologies, and best practices in conversion optimisation, UX/UI design, and digital marketing. Evaluate competitor websites and benchmark performance to identify opportunities for differentiation and innovation.
What we’re looking for:
- A hard‑working individual, who demonstrates a strong work ethic and willingness to learn quickly.
- Strong communication skills, with the ability to interpret and translate concepts into clear written briefs and designs.
- High attention to detail.
- Someone who works well in teams both and independently.
What you’ll bring:
- Previous experience of designing and executing conversion optimisation tests.
- Strong practical understanding of web technologies and HTML.
- Familiar with optimisation tools and platforms, preferably Webtrends Optimize and Optimizely.
- Experience using data analytics tools, preferably Contentsquare and GA4.
- Awareness and understanding of UX & CX design principles.
- Experience working with web developers.
- Advanced Excel skills.
What we offer: 26 days holiday, increasing with service + buy/sell scheme.
Senior Conversion Rate Specialist in London employer: AJ Bell Management Limited
As a Senior Conversion Rate Specialist based in London, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. With a focus on enhancing user experience and driving revenue through cutting-edge conversion strategies, the company offers extensive benefits including 26 days of holiday, opportunities for professional development, and a supportive environment that encourages cross-functional collaboration and creativity.
Contact Details:
AJ Bell Management Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Conversion Rate Specialist in London
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We think you need these skills to ace Senior Conversion Rate Specialist in London
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