At a Glance
- Tasks: Optimise digital customer journeys and enhance conversion performance through data-driven experimentation.
- Company: Join AJ Bell, a leading financial services company based in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make a real impact on customer experience and drive measurable business outcomes.
- Qualifications: Experience in conversion optimisation and strong analytical skills required.
The predicted salary is between 69750 - 85250 £ per year.
Due to continued growth, we are looking for a Senior Conversion Rate Specialist to join our London-based CX and Experimentation team. This is an exciting opportunity to play a key role in accelerating the growth of AJ Bells direct-to-consumer business by optimising digital customer journeys and improving conversion performance.
Working across our digital platforms, you will use data-driven experimentation and conversion rate optimisation techniques to enhance user experience, increase customer engagement, and drive measurable commercial outcomes.
What you'll do:
- Conversion Planning: Develop testing roadmap alongside the Experimentation Manager, ensuring that customer outcomes associated with experimentation are in line with our regulatory obligations.
- Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels.
- Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on progress and performance metrics to ensure transparency across the wider business.
- Experimentation platform expert: Become platform super user, able to independently develop tests and metrics on the platform through to delivery.
- Website Analytics: Monitor and analyse website and digital performance using web analytics and customer feedback tools including but not limited to Contentsquare, GA4, and GetFeedback. Translate these insights into actionable recommendations, identifying testing opportunities and iterations to inform the test backlog.
- User Experience Enhancement: Work with UX/UI designers and developers to implement user-friendly design principles and improve the overall digital experience.
- Cross-functional Collaboration: Collaborate with marketing, product, technology and UX teams to execute testing roadmap. Be the key point of contact with these teams to gather requirements that support and enhance their activity and strategy.
- Third-party management: Manage the working relationship with third parties to support the experimentation agenda, delivering on agreed tests and analyses.
- Industry Research and Best Practices: Stay up-to-date with industry trends, emerging technologies, and best practices in conversion optimisation, UX/UI design, and digital marketing.
What we're looking for:
- A hard-working individual, who demonstrates a strong work ethic and willingness to learn quickly.
- Strong communication skills, with the ability to interpret and translate concepts into clear written briefs and designs.
- High attention to detail.
- Someone who works well in teams both and independently.
What you'll bring:
- Previous experience of designing and executing conversion optimisation tests.
- Strong practical understanding of web technologies and HTML.
- Familiar with optimisation tools and platforms, preferably Webtrends Optimize and Optimizely.
- Experience using data analytics tools, preferably Contentsquare and GA4.
- Awareness and understanding of UX.
Senior Conversion Rate Specialist employer: AJ Bell Business Solutions Limited
AJ Bell is an exceptional employer, recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years. With a supportive and collaborative culture, employees enjoy a range of benefits including generous holiday allowances, a strong pension scheme, and opportunities for professional growth within the dynamic finance sector in Manchester. The company fosters an inclusive environment, ensuring that all team members feel valued and empowered to contribute to their financial futures.
Contact Details:
AJ Bell Business Solutions Limited Recruitment Team
