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- Tasks: Drive growth by building partnerships with financial advisers across the North West.
- Company: Join AJ Bell, a leading investment platform and FTSE 250 success story.
- Benefits: Enjoy 27 days holiday, competitive pension, and a supportive team environment.
- Other info: Be part of a company recognised as one of the UK's Best 100 Companies to Work For.
- Why this job: Make a real impact in a dynamic role with genuine autonomy and growth potential.
- Qualifications: Proven sales experience in financial services and strong adviser network required.
The predicted salary is between 50000 - 60000 £ per year.
Are you a commercially driven Business Development Manager with a strong North West adviser network and a passion for investment solutions? AJ Bell is one of the UKs leading investment platforms and a FTSE 250 success story. As we continue to strengthen our presence across the North West, we're looking for an ambitious, relationship-led sales professional to take ownership of a high-potential region and accelerate growth.
This is a visible, field-based distribution role focused on platform growth. You will represent a trusted, award-winning proposition to adviser firms across the North West, building deep partnerships that drive long-term inflows and strategic alignment. You will have genuine autonomy to shape your regional plan, backed by a collaborative national sales team, strong brand recognition, competitive pricing and a broad investment offering. This is an opportunity to combine strategic territory planning with hands-on adviser engagement in a business that continues to gain market share.
If you are motivated by winning new firms, influencing platform adoption and becoming a trusted partner to advisers, this role offers real scope to make your mark.
What you'll do:
- Take full ownership of your regional business plan to deliver new business targets and maximise adviser engagement.
- Build strong, long-term partnerships with financial advisers and firms across your region through a structured, data-led approach.
- Collaborate with Business Development Consultants and Support teams to deliver consistent regional performance.
- Promote AJ Bell's full range of investment solutions including MPS, passive funds, and our award-winning platform.
- Deliver engaging adviser presentations, seminars, and technical sessions to showcase AJ Bell's proposition.
- Oversee the onboarding of new firms, ensuring a smooth and positive experience.
- Use tools such as Financial Express and Touchstone to identify new opportunities and monitor performance.
- Maintain relationships with key investment partners and fund groups to maximise regional potential.
- Ensure all activities align with Consumer Duty principles and regulatory expectations.
What we're looking for
Essential:
- Proven success in a field-based sales or business development role within the investment platform or financial services market.
- Strong network of IFA and adviser firm relationships.
- In-depth understanding of platform propositions, SIPP, and investment solutions.
Desirable:
- Level 4 Diploma in Regulated Financial Planning.
- Familiarity with AJ Bell's platform, investment solutions, and tools such as Bulk Dealing and Model Portfolios.
- Excellent planning, negotiation, and influencing skills.
About AJ Bell
AJ Bell is one of the UKs fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.
We're proud to be recognised as one of the UKs Best 100 Companies to Work For for six consecutive years, and a Great Place to Work in 2025 and 2026 a reflection of our supportive and collaborative culture.
What we offer
- 27 days holiday, increasing with service + buy/sell scheme + bank holidays
- 8% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free onsite gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
Inclusion & diversity
We're committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.
Platform Business Development Manager North West in Salford employer: AJ Bell Business Solutions Limited
Contact Detail:
AJ Bell Business Solutions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Platform Business Development Manager North West in Salford
✨Tip Number 1
Network like a pro! Get out there and connect with advisers in the North West. Attend local events, join relevant groups, and don’t be shy about reaching out on LinkedIn. Building those relationships can really set you apart.
✨Tip Number 2
Showcase your expertise! When you get the chance to present or engage with advisers, make it count. Use real-life examples and data to demonstrate how AJ Bell’s solutions can benefit them. This will help you build trust and credibility.
✨Tip Number 3
Be proactive in your approach! Don’t wait for opportunities to come to you. Use tools like Financial Express to identify potential firms and reach out to them. A little initiative can go a long way in this competitive market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the info you need about the role and our culture. Let’s get you on board and making an impact!
We think you need these skills to ace Platform Business Development Manager North West in Salford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in business development and your connections within the North West adviser network. We want to see how your skills align with our needs at AJ Bell!
Showcase Your Passion: Let your enthusiasm for investment solutions shine through in your application. We love candidates who are genuinely excited about what we do and can convey that passion effectively.
Be Specific About Your Achievements: When detailing your past successes, use specific examples and metrics to demonstrate your impact. We appreciate clarity and concrete evidence of your ability to drive growth and build partnerships.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. It’s the easiest way for us to review your details and get you into the process smoothly!
How to prepare for a job interview at AJ Bell Business Solutions Limited
✨Know Your Network
Before the interview, take some time to research and refresh your knowledge about the advisers and firms in the North West. Having specific examples of how you've built relationships in the past will show your potential employer that you understand the importance of networking in this role.
✨Master the Product Knowledge
Make sure you're well-versed in AJ Bell's investment solutions, including MPS and passive funds. Being able to discuss these products confidently during your interview will demonstrate your genuine interest and readiness to promote their offerings effectively.
✨Prepare for Scenario Questions
Expect questions that ask you to describe how you would handle specific situations, such as onboarding a new firm or addressing adviser concerns. Practising your responses to these scenarios can help you articulate your strategic thinking and problem-solving skills.
✨Showcase Your Planning Skills
Be ready to discuss your approach to territory planning and how you would develop a regional business plan. Highlighting your ability to use data-led strategies to drive growth will resonate well with the interviewers and align with their expectations for the role.