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- Tasks: Shape marketing strategies and create engaging trade materials for top brands.
- Company: Join a dynamic F&B company known for creativity and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with exciting challenges and career advancement.
- Why this job: Make a real impact in the fast-paced F&B industry with award-winning brands.
- Qualifications: Degree in Marketing and 3+ years of relevant experience required.
The predicted salary is between 40000 - 50000 £ per year.
Aizen Recruitment, for one of its clients in the F&B industry, is looking for a driven Marketing professional to join our client's company. If you’re passionate about trade marketing and love the idea of working with award-winning brands, this could be the role for you!
In this role, you’ll join our client's supportive and creative team, making a tangible impact within the F&B industry. If you are ready to take on an exciting challenge, apply today!
Reports To: Commercial Director
Location: Hybrid – Birmingham, 2-3 days every month
Job description:
As the Trade Marketing Manager, you will play a pivotal role in shaping the activation strategy for On and Off Trade channels, working with leading retailers across the UK and Europe. You'll be at the heart of a fast-growing business with a diverse brand portfolio.
We’re looking for someone with an entrepreneurial spirit who thrives in a dynamic, autonomous environment. If you’re creative, hands-on, and ready to make a real impact, we'd love to have you on board.
Key Responsibilities:
- Develop and execute through-the-line marketing strategies for the branded portfolio across On and Off Trade channels.
- Create and implement trade activation materials, including social and digital tools, to support trade channels.
- Develop compelling sales presentations to enhance customer engagement.
- Represent the marketing team at key On & Off Trade customer meetings, providing expert insights.
- Collaborate with internal teams to plan and execute brand experiential and trade events.
- Serve as the key liaison with brand partners, license owners, and trade representatives.
- Manage PR activities within the industry, delivering key messages and building relationships with trade media.
- Measure and report on the effectiveness of trade marketing activities, drawing insights from sales, finance, and data analytics.
Profile:
- Degree in Marketing, Digital Marketing, or a relevant field (CIM/IDM qualification is a plus).
- Minimum of 3 years of experience in a similar role or 5+ years of relevant industry experience.
- Strong background in both On and Off Trade marketing, with experience in the UK and European markets.
- Proven ability to create and manage multi-channel campaigns.
- Experience managing multiple agencies across European markets.
- Familiarity with category data sets like Nielsen or Kantar is a plus.
- Mother tongue: French.
Trade Marketing Manager in Birmingham employer: Aizen Recruitment
Contact Detail:
Aizen Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the F&B industry and let them know you're on the lookout for a Trade Marketing Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Get social! Follow companies you’re interested in on LinkedIn and engage with their posts. This not only shows your enthusiasm but can also get you noticed by hiring managers.
✨Tip Number 3
Prepare for interviews by researching the latest trends in trade marketing. Bring fresh ideas to the table that align with the company’s goals, especially in the On and Off Trade channels.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can give you a better chance of standing out.
We think you need these skills to ace Trade Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for trade marketing shine through! We want to see that you’re genuinely excited about the role and the chance to work with award-winning brands in the F&B industry.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in On and Off Trade marketing. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be creative and specific about how your skills can make a real impact in our dynamic environment. We want to hear your story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Aizen Recruitment
✨Know Your Trade Marketing Inside Out
Make sure you brush up on the latest trends and strategies in trade marketing, especially within the F&B industry. Familiarise yourself with successful campaigns and be ready to discuss how you can bring similar creativity and innovation to the role.
✨Showcase Your Analytical Skills
Since measuring the effectiveness of trade marketing activities is key, prepare examples of how you've used data analytics in past roles. Be ready to discuss specific metrics you've tracked and how they influenced your marketing strategies.
✨Prepare for Collaborative Scenarios
This role involves working closely with various teams and stakeholders. Think of examples where you've successfully collaborated with others, particularly in planning and executing events or campaigns. Highlight your communication skills and ability to build relationships.
✨Bring Your Entrepreneurial Spirit
The company is looking for someone with an entrepreneurial mindset. Prepare to share instances where you've taken initiative or led projects independently. Show them how your hands-on approach can make a tangible impact in their dynamic environment.