At a Glance
- Tasks: Shape marketing strategies for On and Off Trade channels across the UK and Europe.
- Company: Join a fast-growing business with a diverse brand portfolio.
- Benefits: Competitive salary, creative autonomy, and opportunities for impactful work.
- Other info: Collaborate with leading retailers and manage exciting trade events.
- Why this job: Make a real impact in a dynamic environment with entrepreneurial spirit.
- Qualifications: Degree in Marketing and 3+ years of relevant experience required.
The predicted salary is between 50000 - 65000 £ per year.
As the Trade Marketing Manager, you will play a pivotal role in shaping the activation strategy for On and Off Trade channels, working with leading retailers across the UK and Europe. You'll be at the heart of a fast-growing business with a diverse brand portfolio. We’re looking for someone with an entrepreneurial spirit who thrives in a dynamic, autonomous environment. If you’re creative, hands‑on, and ready to make a real impact, we'd love to have you on board.
Key Responsibilities
- Develop and execute through‑the‑line marketing strategies for the branded portfolio across On and Off Trade channels.
- Create and implement trade activation materials, including social and digital tools, to support trade channels.
- Develop compelling sales presentations to enhance customer engagement.
- Represent the marketing team at key On & Off Trade customer meetings, providing expert insights.
- Collaborate with internal teams to plan and execute brand experiential and trade events.
- Serve as the key liaison with brand partners, license owners, and trade representatives.
- Manage PR activities within the industry, delivering key messages and building relationships with trade media.
- Measure and report on the effectiveness of trade marketing activities, drawing insights from sales, finance, and data analytics.
Qualifications
- Degree in Marketing, Digital Marketing, or a relevant field (CIM/IDM qualification is a plus).
- Minimum of 3 years of experience in a similar role or 5+ years of relevant industry experience.
- Strong background in both On and Off Trade marketing, with experience in the UK and European markets.
- Proven ability to create and manage multi‑channel campaigns.
- Experience managing multiple agencies across European markets.
- Familiarity with category data sets like Nielsen or Kantar is a plus.
- Mother tongue: French.
Trade Marketing Lead — On & Off Trade (UK & Europe) in Birmingham employer: Aizen Recruitment
Join a vibrant and innovative team as a Trade Marketing Lead, where your entrepreneurial spirit will thrive in a dynamic environment. Our company fosters a culture of creativity and collaboration, offering ample opportunities for professional growth while working with leading retailers across the UK and Europe. With a diverse brand portfolio and a commitment to impactful marketing strategies, we provide a rewarding workplace that values your contributions and encourages you to make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Lead — On & Off Trade (UK & Europe) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend trade events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills can directly impact their trade marketing strategies. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll need to present yourself confidently, especially when discussing your experience in On and Off Trade marketing. We suggest rehearsing with a friend or in front of a mirror to nail that first impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Trade Marketing Lead — On & Off Trade (UK & Europe) in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Trade Marketing Lead role. Highlight your experience in On and Off Trade marketing, and don’t forget to sprinkle in some of that entrepreneurial spirit we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this dynamic role. Share specific examples of how you've developed and executed marketing strategies in the past.
Showcase Your Creativity:We love creativity! When describing your previous projects, focus on innovative trade activation materials or campaigns you’ve implemented. This will help us see how you can make a real impact at StudySmarter.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our fast-growing team!
How to prepare for a job interview at Aizen Recruitment
✨Know Your Trade Marketing Inside Out
Make sure you brush up on your knowledge of trade marketing strategies, especially for both On and Off Trade channels. Familiarise yourself with the latest trends in the UK and European markets, as well as any recent campaigns that have made an impact. This will show your potential employer that you're not just interested in the role, but that you’re genuinely passionate about the industry.
✨Showcase Your Creativity
Since the role requires a creative mindset, come prepared with examples of past campaigns or projects where you’ve implemented innovative ideas. Think about how you can present these in a compelling way during the interview, perhaps even using visuals or a brief presentation to illustrate your points.
✨Prepare for Key Customer Meeting Scenarios
Given that you'll be representing the marketing team at customer meetings, it’s crucial to prepare for questions related to customer engagement and relationship building. Think of scenarios where you've successfully engaged customers or resolved issues, and be ready to discuss these experiences in detail.
✨Understand Data Analytics
Since measuring the effectiveness of trade marketing activities is part of the job, brush up on your data analytics skills. Be ready to discuss how you’ve used data to inform your marketing strategies in the past. If you have experience with tools like Nielsen or Kantar, make sure to highlight that as well!
