Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales and marketing efforts to drive growth in a care provider across the North of England.
- Company: A dynamic care provider with ambitious expansion plans and a hands-on leadership culture.
- Benefits: Opportunity to make a tangible impact and develop your leadership skills in a growing organisation.
- Other info: Be part of a team that values growth, collaboration, and strong relationships with stakeholders.
- Why this job: Join a pivotal role in shaping the future of care services while driving occupancy and market presence.
- Qualifications: Senior experience in sales or marketing within the care or healthcare sector is essential.
The predicted salary is between 60000 - 80000 £ per year.
A growing, medium-sized care provider operating across the North of England is seeking a hands-on, commercially driven Head of Sales & Marketing to play a pivotal role in its next stage of expansion. With ambitious plans to double in size over the next 3–5 years, this is a key leadership appointment focused on driving occupancy, strengthening market presence, and building a high-performing sales and marketing function across the group.
The Role
This is not a purely strategic position. It is a highly visible, hands-on leadership role requiring regular travel across the portfolio and close partnership with Home Managers and regional teams. You will take ownership of the organisation’s sales and marketing performance, ensuring consistent occupancy growth and commercial excellence across all services.
- Driving occupancy growth across all homes within the portfolio
- Developing and embedding a clear, practical sales and marketing strategy aligned to growth plans
- Working closely day-to-day with Home Managers to support local occupancy performance
- Leading, coaching, and developing Business Development and marketing teams
- Regular on-site presence across services to support performance, quality of enquiry handling, and conversion rates
- Building and maintaining strong referral relationships with local authorities, NHS partners, and private pay clients
- Strengthening brand presence and reputation across regional markets
- Identifying and converting new business opportunities to support expansion plans
- Using data and insight to track performance and drive continuous improvement
The Person
You will likely bring:
- Senior experience in sales, marketing, or commercial leadership within the care sector (or closely aligned healthcare environment)
- A proven track record of delivering occupancy and revenue growth across multi-site operations
- Experience working directly with Home Managers and operational teams
- Strong commercial acumen with a hands-on, operational approach
- Excellent relationship-building skills across internal and external stakeholders
- A visible leadership style with the ability to influence at all levels and be present in services
If you are motivated by growth, commercial delivery, and being actively involved in the performance of services on the ground, this is a role where you can make a tangible difference. For a confidential conversation, apply now or reach out to Ben Watkins at Aiyara Partners.
Head of Sales & Marketing in Manchester employer: Aiyara Partners
Contact Detail:
Aiyara Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up and shine! If you get the chance to meet with hiring managers or attend interviews, make sure to bring your A-game. Be prepared to discuss how your hands-on leadership style can drive occupancy growth and strengthen market presence.
✨Tip Number 3
Research is key! Dive deep into the company’s values, recent news, and their current market position. This will not only help you tailor your conversations but also show that you’re genuinely interested in being part of their growth journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us.
We think you need these skills to ace Head of Sales & Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Sales & Marketing. Highlight your experience in driving occupancy and revenue growth, especially in the care sector. We want to see how your skills align with our ambitious plans!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your hands-on leadership style and how you've successfully worked with teams to achieve sales and marketing goals. Let us know why you're passionate about this role and how you can make a difference.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include specific examples of how you've driven occupancy growth or improved market presence in previous roles. We love numbers, so if you can quantify your achievements, even better!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you who are eager to join our team!
How to prepare for a job interview at Aiyara Partners
✨Know Your Numbers
Make sure you’re familiar with key metrics related to occupancy and revenue growth in the care sector. Be ready to discuss how you've driven these numbers in your previous roles, as this will show your commercial acumen and hands-on approach.
✨Showcase Your Leadership Style
Prepare examples that highlight your visible leadership style and how you've influenced teams in the past. Think about specific instances where you’ve coached or developed teams to achieve sales and marketing goals, as this is crucial for the role.
✨Understand the Market Landscape
Research the local market and competitors in the North of England. Being able to discuss trends, challenges, and opportunities in the care sector will demonstrate your strategic thinking and readiness to strengthen the brand presence.
✨Build Rapport with Home Managers
Since the role involves close partnership with Home Managers, think of ways to illustrate your experience working collaboratively with operational teams. Prepare to discuss how you’ve supported local occupancy performance and built strong relationships in the past.