At a Glance
- Tasks: Lead go-to-market strategies for innovative open source products and engage with technical buyers.
- Company: Join Aiven, a forward-thinking tech company focused on data infrastructure and AI.
- Benefits: Enjoy stock options, flexible hours, private health care, and a personal learning budget.
- Other info: Collaborative workspace with free snacks and a focus on work/life balance.
- Why this job: Make an impact in the tech world by shaping product narratives and driving sales success.
- Qualifications: 5+ years in product marketing with hands-on experience in data technologies like Kafka or PostgreSQL.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- In this role you’ll own go-to-market for Aiven’s core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract
- You’ll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet.
- This position reports to the senior director of product marketing
- Develop and maintain positioning for Postgre SQL, Apache Kafka, Open Search, Click House, and Valkey
- Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the “Why Aiven vs…?” narrative
- Translate technical differentiation into value language that resonates with practitioners, directors, and VPs
- Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes
- Work with Dev Rel to connect bottom-up developer adoption to top-down enterprise buying motions
- Identify repeatable land-and-expand patterns and build plays that sales can run consistently
- Plan and execute product launches and feature releases, from positioning and messaging through to campaign assets and sales readiness
- Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs
- Build and run a webinar program for technical buyers and practitioners
Benefits
- Stocks: Stock options for permanent employees
- Learning & growth: Get ahead with an individual learning budget, access to a web learning platform, coaching, and the ever-growing Aiven library
- Work/life balance: Flexible, regular working hours, and hybrid work friendly
- Health care: Private health and dental care
- Work equipment: The tools you need to do your job
- Cool, collaborative work spaces: with free drinks, treats and fruit
Qualifications
- Hands‑on experience with at least one of: Kafka (or another streaming platform), Postgre SQL, Open Search/Elasticsearch, or a comparable open source data technology.
- You don’t need to write production code, but you need to understand how these systems work and where they fit in a data stack.
- 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company.
- Strong written communication. You can take something complex and make it clear without dumbing it down.
- Experience collaborating directly with sales teams and customers. You’ve felt the difference between content that gets used and content that’s inauthentic and quickly discarded.
- Proven ability to build competitive positioning that holds up in real sales conversations—not just decks.
- Experience as a solutions architect.
- Background working with or alongside a Dev Rel or developer advocacy function.
- Familiarity with AI/ML data infrastructure trends and how teams are building AI‑ready data pipelines.
- Exposure to partner or channel marketing (SIs, cloud marketplaces, ISVs).
- Experience at a managed cloud services company or a multi-product data platform.
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Technical Product Marketing Manager in London employer: Aiven
Aiven is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive both personally and professionally. With a strong focus on employee growth through professional development budgets and a hybrid work policy, Aiven ensures that its team members are equipped with the tools they need for success. Located in a vibrant tech hub, Aiven provides unique opportunities to engage with cutting-edge open source technologies while contributing to meaningful projects in data infrastructure and AI.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aiven and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aiven are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aiven on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aiven. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Technical Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aiven. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aiven:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aiven’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aiven
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aiven will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aiven, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
