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- Tasks: Lead and scale a dynamic Product Marketing team to drive market growth.
- Company: Join Aiven, a cutting-edge B2B SaaS company focused on innovation.
- Benefits: Enjoy equity options, hybrid work, and professional development opportunities.
- Why this job: Be the architect of impactful marketing strategies that bridge tech and business.
- Qualifications: 10+ years in product marketing with experience in high-growth environments.
- Other info: Collaborate with senior leadership and influence key business outcomes.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a high-velocity, dynamic Director of Product Marketing to build, scale and lead a world-class function that bridges the gap between our technical excellence and market-leading growth. As the Director of Product Marketing, you will be the strategic architect of our go-to-market (GTM) engine. Reporting to the VP of Marketing, you will lead the charge in defining our positioning, messaging, and GTM strategy across a multi-platform product portfolio. You will be responsible for scaling a high-performing team that drives revenue through a hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motion, effectively engaging both developer practitioners and senior business stakeholders.
What You’ll Do:
- Build and Scale PMM Function: Design, build, and scale a high-performing Product Marketing organization from the ground up. Establish clear ownership, accountability, and operational excellence, ensuring the team is a primary driver of business outcomes, not a support function.
- Strategic GTM & Messaging: Define and evolve Aiven’s market position and top-level platform narratives. Translate complex technical capabilities into compelling, value-driven messaging that addresses deep pain points for both technical users (developers/engineers) and business evaluators.
- Hybrid Growth Orchestration: Master the "User-to-Buyer" journey by orchestrating effective PLG and SLG motions. Create strategies that convert developers via self-service and empower sales teams with the playbooks and assets needed to win complex, high-stakes enterprise deals.
- Commercial Impact & AI-Driven Scale: Fuel revenue growth by developing high-impact content, sales enablement tools, and demand generation assets. Leverage AI and modern marketing tooling to automate workflows, increase team precision, and ensure Aiven stays at the forefront of technical innovation.
- Competitive & Market Intelligence: Build and operationalize a competitive intelligence function that arms Sales and Product with actionable insights. Continuously analyze market trends, buyer evolution, and ecosystem shifts (e.g., open source, hyperscalers, AI infrastructure) to inform positioning and roadmap priorities.
- Cross-Functional Leadership: Act as a key partner to senior leadership across Product, Engineering, and Sales. Influence product roadmaps with customer and market insights, and drive alignment on complex GTM decisions and trade-offs.
What We’re Looking For:
- 10+ years of product marketing experience in high-growth B2B SaaS environments, with a proven track record of building and leading PMM teams at the $50M+ ARR scale.
- You have 5+ years leading senior PMMs and first-line managers. Proven track record of hiring high-caliber talent, building leadership depth, and scaling high-performing teams with clear accountability and succession planning.
- Expert at navigating hybrid GTM motions (PLG + SLG). You have deep experience marketing to technical audiences without losing the senior business audience, and you understand how to bridge the gap between user adoption and enterprise-wide expansion.
- Preferable: Experience in or strong affinity for data infrastructure or open source technologies.
- You are "AI-native" in your approach to work and possess the technical depth necessary to communicate effectively with practitioners and architects.
- You work at pace with a relentless sense of urgency. You are a growth-architect who prefers "done and iterating" over "perfect and stagnant," with a fail fast, learn faster mindset.
- You view Product Marketing as a direct revenue driver. You are obsessed with data and metrics and you have the commercial acumen to translate marketing activity into business growth.
- You have a track record of building exceptional cross-functional relationships at pace and scale, unlocking siloes and influencing business outcomes, bringing others on the journey.
Amazing! What’s next:
If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch!
Global Benefits:
- Participate in Aiven’s equity plan.
- Balance work and life with our hybrid work policy.
- Choose the equipment you need to set yourself up for success.
- Use your Professional Development Plan budget for learning opportunities.
- Receive holistic wellbeing support through our global Employee Assistance Program.
- Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time).
- Enjoy country-specific benefits for our global cast.
Equal Opportunities:
Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff.
Director, Product Marketing employer: Aiven
Contact Detail:
Aiven Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your experience aligns with their goals, especially in product marketing. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You need to articulate your value clearly and confidently. We suggest rehearsing answers to common interview questions and preparing examples of your past successes in product marketing.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. We believe it shows your enthusiasm and professionalism, which can set you apart from other candidates.
We think you need these skills to ace Director, Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Product Marketing. Highlight your experience in building and leading high-performing teams, and don’t forget to showcase your expertise in hybrid GTM strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for Aiven. Share specific examples of how you've driven revenue growth and engaged both technical and business audiences.
Showcase Your Data-Driven Mindset: We love candidates who are obsessed with data! In your application, mention how you've used metrics to inform your marketing strategies and drive business outcomes. This will show us you understand the commercial impact of product marketing.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Aiven
✨Know Your Product Inside Out
As a Director of Product Marketing, you need to be the expert on your product. Dive deep into its features, benefits, and how it stands out in the market. Be ready to discuss how you would translate complex technical capabilities into compelling messaging that resonates with both developers and business stakeholders.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to building and scaling a high-performing Product Marketing function. Think about examples where you've defined GTM strategies or evolved market positioning. Highlight your experience in orchestrating hybrid growth motions and how you’ve successfully engaged both technical users and senior business evaluators.
✨Demonstrate Cross-Functional Leadership
This role requires collaboration across various teams. Be prepared to share examples of how you've influenced product roadmaps and aligned complex GTM decisions. Discuss your experience in building relationships with senior leadership and how you’ve driven alignment on key initiatives.
✨Emphasise Your Data-Driven Mindset
Since this position is all about driving revenue through effective marketing, come armed with metrics and data that showcase your past successes. Talk about how you've used AI and modern marketing tools to enhance team performance and automate workflows, ensuring that your marketing efforts translate into tangible business growth.