At a Glance
- Tasks: Bridge the gap between customers and teams, driving product success in EMEA.
- Company: Join Airwallex, a fast-growing tech company with a focus on innovation.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Embrace diversity and equal opportunity in a collaborative workplace.
- Why this job: Make a real impact by shaping product marketing strategies in a dynamic environment.
- Qualifications: 7+ years in product marketing and strong communication skills required.
The predicted salary is between 70000 - 90000 £ per year.
Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market. This role is based in London, UK.
Responsibilities
- Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition.
- Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams.
- Plan and drive an effective product launch strategy/plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products.
- Deliver a compelling, end‑to‑end customer experience across our touch points alongside sales, marketing and operations – website, emails, content, decks and more.
- Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data‑backed decisions.
- Work cross‑functionally across our global and regional strategy, product, sales and marketing teams to drive global impact.
Who you are
We’re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications
- 7+ years of experience in product marketing, marketing or product strategy function at a fast‑growing tech company.
- Bachelor’s degree or equivalent.
- Experience working with regional commercial and marketing teams to launch go‑to‑market campaigns that grow product adoption and usage.
- Strong written and spoken communication skills – you’re able to articulate complex concepts in a simple way.
- Self‑starter that can identify and prioritize opportunities to focus on – you are willing to roll up sleeves and go deep into the assigned problem.
- Track record of collaborating and driving impact across cross‑functional teams – you can effectively partner with sales, operations, design, marketing, product and data analytics.
Preferred qualifications
- Financial Services and/or Financial Technology.
- Experience working on global go‑to‑market campaigns that support SME and/or Enterprise businesses.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Senior Product Marketing Manager, EMEA — London employer: Airwallex
Airwallex is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and collaboration across diverse teams, ensuring that every voice is heard. Our commitment to innovation and excellence in the fast-paced fintech sector makes us an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, EMEA — London
✨Tip Number 1
Get to know the company inside out! Research Airwallex's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Use the STAR method (Situation, Task, Action, Result) to showcase your achievements and how they relate to the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Product Marketing Manager, EMEA — London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Airwallex's values and the specific needs of the Senior Product Marketing Manager role. Show us that you get what we do and how you can contribute!
Showcase Your Experience:Highlight your relevant experience in product marketing or strategy, especially in fast-growing tech environments. Use specific examples to demonstrate how you've successfully launched go-to-market campaigns or collaborated with cross-functional teams. We want to see your impact!
Keep It Clear and Concise:When it comes to written applications, clarity is key. Avoid jargon and complex language; instead, articulate your thoughts simply and effectively. Remember, we appreciate straightforward communication that gets to the point without fluff.
Apply Through Our Website:We encourage you to submit your application through our website. This ensures that your application reaches the right people directly. Plus, it’s a great way to show us you’re serious about joining our team at Airwallex!
How to prepare for a job interview at Airwallex
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Airwallex’s products and services. Familiarise yourself with their unique selling points and how they stand out in the financial technology space. This will help you articulate your value proposition effectively during the discussion.
✨Understand the Market Landscape
Research the competitive landscape and current trends in the EMEA region. Be prepared to discuss how Airwallex can leverage its strengths against competitors. Showing that you’re aware of market dynamics will demonstrate your strategic thinking and readiness for the role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated across departments. Be ready to share specific instances where your contributions led to successful product launches or marketing campaigns.
✨Showcase Your Communication Skills
As strong communication is key for this position, practice articulating complex ideas in a simple manner. You might be asked to explain a product feature or marketing strategy, so ensure you can convey your thoughts clearly and concisely, just like you would in a real-world scenario.
