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For Companies At a Glance
- Tasks: Lead brand strategies and campaigns that drive awareness and growth.
- Company: Airwallex is a global payments platform empowering over 150,000 businesses worldwide.
- Benefits: Flexible work options, innovative culture, and opportunities for career growth.
- Why this job: Join a passionate team shaping the future of finance with impactful marketing.
- Qualifications: 8+ years in brand marketing; strong communication and strategic skills required.
- Other info: Position available in Singapore or London; equal opportunity employer.
The predicted salary is between 42000 - 66000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What You’ll Do
We’re looking for a Senior Brand Manager who thrives at the intersection of strategy and execution. This role is ideal for someone who can think big and translate that thinking into brand activity that’s clear, compelling, and delivers real business impact. You’ll be responsible for shaping brand strategies and campaigns that raise awareness, shift perception, and drive growth. You’ll lead projects from insight and idea through to execution – working cross-functionally with design, content, performance, product marketing, and external partners. This role can be based in Singapore, or London.
Responsibilities
- Build and execute brand strategy across markets, products, and customer segments – ensuring alignment with business priorities and market dynamics.
- Lead integrated brand campaigns, from concept to delivery – working with creative, content, and media teams to bring ideas to life across channels.
- Own the development of brand assets and messaging that are clear, consistent, and reflective of Airwallex’s positioning and tone.
- Partner with regional and product marketing teams to ensure brand is adapted effectively and consistently across geographies and use cases.
- Work with research and insights teams to track performance, test creative, and improve our approach.
- Contribute to ongoing brand evolution, including work on visual identity, naming, architecture, and tone of voice.
- Manage agencies and creative partners, ensuring work is delivered on time, on budget, and on brief.
Who You Are
We’re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum Qualifications
- 8+ years of experience in brand marketing – ideally a mix of in-house and agency roles, with at least some time in a high-growth, global business.
- Proven ability to develop brand strategies and deliver impactful campaigns across multiple channels.
- Strong writing and communication skills – able to express ideas clearly and persuasively to creative teams and business stakeholders.
- A bias for action – you’re comfortable rolling up your sleeves and getting into the weeds when needed.
- Experience working with media, creative, and production agencies.
- A global mindset and an appreciation for how brand shows up across different markets.
- Bachelor's degree.
Preferred Qualifications
- Fintech, tech, or B2B experience is a plus, but not required.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Senior Manager, Brand Marketing employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Marketing
✨Tip Number 1
Familiarise yourself with Airwallex's brand and its unique selling points. Understanding their value proposition will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with current or former employees of Airwallex on platforms like LinkedIn. Engaging in conversations can provide insider insights and potentially lead to referrals, which can significantly boost your chances.
✨Tip Number 3
Stay updated on the latest trends in brand marketing, especially within the fintech sector. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise.
✨Tip Number 4
Prepare to showcase your previous successful campaigns and how they drove business impact. Be ready to discuss metrics and outcomes, as this will highlight your ability to deliver results in a similar role at Airwallex.
We think you need these skills to ace Senior Manager, Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially in high-growth or global businesses. Use specific examples of campaigns you've led and the impact they had.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Airwallex's mission and how your skills align with their needs. Discuss your experience in developing brand strategies and your ability to work cross-functionally.
Showcase Your Communication Skills: Since strong writing and communication skills are crucial for this role, ensure that your application materials are well-written, clear, and persuasive. This is your chance to demonstrate your ability to express ideas effectively.
Highlight Relevant Qualifications: In your application, emphasise your 8+ years of experience in brand marketing and any specific achievements that demonstrate your capability to deliver impactful campaigns across multiple channels.
How to prepare for a job interview at Airwallex
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Airwallex. Understand their products, services, and recent campaigns. Being able to discuss how your experience aligns with their brand values will show your genuine interest in the role.
✨Prepare for Strategic Questions
As a Senior Manager in Brand Marketing, you'll likely face questions about your strategic thinking. Be ready to discuss past campaigns you've led, the strategies behind them, and the measurable outcomes. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Creative Side
Airwallex values innovative marketing strategies. Prepare to share examples of creative campaigns you've developed or contributed to. Highlight how you approached challenges and what unique ideas you brought to the table.
✨Demonstrate Cross-Functional Collaboration
This role requires working with various teams. Be prepared to discuss your experience collaborating with design, content, and performance teams. Share specific examples of how you’ve successfully managed cross-functional projects and the impact they had on brand growth.
