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- Tasks: Lead growth marketing strategy and campaigns for EMEA, driving performance and lifecycle marketing.
- Company: Join Airwallex, a $5.6 billion fintech innovator empowering 100,000+ global businesses.
- Benefits: Work with a dynamic team across 20+ offices and enjoy a culture of innovation and collaboration.
- Why this job: Be part of ambitious projects that shape the future of global payments and financial solutions.
- Qualifications: 8 years in marketing, strong analytical skills, and experience in fast-paced environments required.
- Other info: Airwallex values diversity and is an equal opportunity employer.
The predicted salary is between 43200 - 72000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you\’re ready to do the most ambitious work of your career, join us.
We’re looking for a Senior Growth Marketing Manager to lead our growth in the EMEA region. As a Senior Growth Marketing Manager, you will be working closely with the EMEA marketing team on a strategic level but also be hands-on in driving and executing campaigns and promotions alongside the global performance and lifecycle teams. You’ll work closely with regional marketing, sales, and strategy teammates, and will report to the Marketing Director in EMEA.
What You\’ll Be Doing…
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Build the growth marketing strategy for EMEA to accelerate growth and execute the plan alongside EMEA and Global marketing teams.
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Lead the growth marketing function in EMEA including Lifecycle, Performance, in-product offers, and growth – for both campaigns and always-on to reach full funnel targets.
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Identify opportunities to drive growth and launch new growth project initiatives for the EMEA region, implementing and using new tools where needed.
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Drive performance marketing – plan and execute B2B online performance campaigns including paid social, display, and SEM, with continual review and improvements. Lead the agency team to deliver and optimise results.
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Lead and optimise lifecycle marketing for the region including implementing always-on and campaign lifecycle across SMEs, Enterprises, and partners, in close collaboration with the global Lifecycle team.
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Lead the affiliate marketing motion for the EMEA region.
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Work with product marketing teams to launch new products in EMEA using performance, lifecycle, and in-product channels.
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Partner closely with ABM and campaign marketing manager to drive paid account-based marketing tactics.
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Partner with content marketing manager and local design resource to develop performance and lifecycle assets, and scale SEO motion.
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Collaborate with other regional teams to gain insights, learnings, and best practices from other geographies to benefit the EMEA region.
What you bring…
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8 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required.
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Experience in a fast-moving startup or scaleup.
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Strong analytical skills to make data-driven decisions for commercial and operational performance.
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This role requires an entrepreneurial individual who can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything, whatever it takes to drive scalable and repeatable growth.
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Experience with digital content formats, such as video and email marketing, as well as Google Analytics and Search Console.
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Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation.
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Exceptional organisational skills, attention to detail, and a customer-obsessed approach.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence, and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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Senior Growth Marketing Manager EMEA employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Marketing Manager EMEA
✨Tip Number 1
Familiarize yourself with the latest trends in B2B growth marketing, especially in the EMEA region. Understanding regional nuances and market dynamics will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the fintech and payments industry. Attend relevant webinars, conferences, or local meetups to connect with potential colleagues and gain insights that can set you apart as a candidate.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes during your conversations with us.
✨Tip Number 4
Demonstrate your entrepreneurial spirit by sharing examples of projects where you took initiative and drove results with minimal guidance. Highlighting your self-starter attitude will resonate well with our team at Airwallex.
We think you need these skills to ace Senior Growth Marketing Manager EMEA
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Growth Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B marketing, performance marketing, and growth strategies. Use specific metrics and examples to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for growth marketing and your understanding of the EMEA market. Mention specific projects or achievements that relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasize your analytical skills and experience with data-driven decision-making. Provide examples of how you've used analytics tools like Google Analytics to drive marketing performance.
How to prepare for a job interview at Airwallex
✨Understand the Growth Marketing Landscape
Familiarize yourself with the latest trends and strategies in growth marketing, especially in the EMEA region. Be prepared to discuss how you can leverage these insights to build effective campaigns that align with Airwallex's goals.
✨Showcase Your Analytical Skills
Since strong analytical skills are crucial for this role, come prepared with examples of how you've used data to drive marketing decisions in the past. Highlight specific metrics or KPIs you’ve improved through your initiatives.
✨Demonstrate Your Entrepreneurial Spirit
Airwallex is looking for a self-starter who can take on projects with minimal guidance. Share experiences where you took the initiative to launch a project or solve a problem independently, showcasing your proactive approach.
✨Prepare for Stakeholder Communication
As you'll be reporting to various stakeholders, practice articulating your ideas clearly and confidently. Prepare to discuss how you would influence cross-functional teams and communicate marketing strategies effectively.
