At a Glance
- Tasks: Drive impactful field marketing initiatives across the UK and EMEA.
- Company: Join Airwallex, a leading global payments platform with a vibrant team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Opportunity for international travel and professional development.
- Why this job: Make a real impact in a fast-paced tech environment while collaborating with innovative teams.
- Qualifications: 3+ years in B2B marketing, strong project management, and collaboration skills.
The predicted salary is between 81000 - 99000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe.
The Role
Airwallex is seeking a results-driven Senior Associate, Field and Partner Marketing EMEA to join the regional marketing team. This is a hands-on individual contributor role, responsible for shaping and executing a field marketing strategy that drives brand awareness and accelerates business growth in the region. It reports to the Senior Manager, Field and Partner Marketing, EMEA.
You will support our field marketing efforts in UK and wider EMEA during our next phase of growth, working closely with the EMEA sales teams and the EMEA Marketing team to deliver impactful, locally relevant initiatives that drive brand fame, pipeline creation and accelerate deal progression in our target accounts. To support our fast growth, this role requires a proactive mindset, strong project management skills, and effective cross-functional collaboration to keep initiatives moving and ensure high-quality execution.
What You’ll Do
- Own field marketing initiatives across UK and wider EMEA, including event sponsorships, exhibitions, roundtables, dinners, and webinars.
- Partner with the Partner Marketing Manager to help execute high impact, measurable co-marketing activities with priority partners.
- Lead the end-to-end execution of field activities, from project management through operations, ensuring smooth delivery and execution.
- Collaborate with EMEA marketing teams, together with local Sales teams, to develop localized sales and marketing collateral, shape event messaging, and define pre- and post-event engagement plans for the EMEA market.
- Drive strong event ROI by setting clear objectives and KPIs for each activity, ensuring lead follow-up, nurture, tracking performance, gathering feedback, and identifying opportunities to optimize the field marketing funnel.
- Represent Airwallex on-site with professionalism and energy, acting as a trusted point of contact for customers, partners, and internal stakeholders.
Requirements
- 3+ years of experience in B2B marketing with a strong focus on field and event marketing.
- Proven ability to manage end-to-end event execution, from planning to measurement.
- A skilled project manager. Hands-on, proactive, organized with multitasking abilities.
- Strong collaboration skills, able to work cross-functionally with marketing, operations and sales.
- Familiarity with CRM (Salesforce preferred) and marketing automation tools.
- Team player! Professional, proactive, with a can-do attitude and ownership mindset.
- Excellent written and verbal communication skills.
- Comfortable working in a fast-paced, global tech environment.
- A small amount of international travel within Europe is required to be onsite at key events.
- A big plus: Understanding of the UK ecosystem and key conferences with experience working with local vendors.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
Senior Associate, Field and Partner Marketing EMEA employer: Airwallex
Airwallex is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to make a real impact in the global financial landscape. With a commitment to professional growth, team members benefit from accelerated learning opportunities and the chance to collaborate with some of the brightest minds in tech across a diverse, global environment. Located in Melbourne, Airwallex offers a unique blend of cutting-edge technology and a supportive atmosphere, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Associate, Field and Partner Marketing EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Airwallex and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Airwallex are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Airwallex on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Airwallex. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Associate, Field and Partner Marketing EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Airwallex. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Airwallex:Show us that you’ve done your homework! In your application, briefly mention what you admire about Airwallex’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Airwallex
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Airwallex will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Airwallex, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
