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- Tasks: Lead mobile engagement strategies and create personalised customer journeys.
- Company: Join Airwallex, a global leader in payments and financial solutions with over 100,000 businesses served.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and collaboration with top talent worldwide.
- Why this job: Be part of a mission to transform global finance while driving impactful customer experiences.
- Qualifications: 6+ years in lifecycle marketing, with a focus on mobile channels and proven success in SaaS or fintech.
- Other info: Airwallex values diversity and is committed to equal opportunity in hiring.
The predicted salary is between 48000 - 84000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.
Our mission is to build the global financial infrastructure of tomorrow, and we’re looking for a talented Lifecycle Manager to join us on this journey. As a Lifecycle Manager within our Global Growth team, you’ll architect personalised, cross-channel customer journeys that drive measurable business outcomes. You’ll own our mobile engagement strategy across push notifications, in-app messaging, SMS, and other mobile touchpoints while collaborating with our broader lifecycle team.
What you’ll do:
- Architect and implement mobile-first engagement strategies for our customer base.
- Build personalised omnichannel journeys with a strong emphasis on push notifications, in-app messaging, and SMS.
- Develop contextual trigger-based campaigns that respond to user behavior, location, and preferences.
- Implement advanced mobile segmentation strategies using behavioral, transactional, and demographic data.
- Drive experimentation across mobile channels to optimise open rates, engagement, and conversion metrics.
- Collaborate with product teams to integrate mobile messaging strategically within the product experience.
- Balance promotional communications with service-related notifications to enhance the customer experience.
- Analyse mobile engagement metrics and make data-driven recommendations for improvement.
- Scale our mobile marketing infrastructure while maintaining deliverability and compliance.
- Establish best practices for mobile messaging content, timing, frequency, and personalisation.
Who you are:
- 6+ years of lifecycle marketing experience with at least 3 years focused on mobile channels (push, in-app, SMS).
- Proven success driving key metrics through mobile-first engagement strategies in a SaaS or fintech environment.
- Deep understanding of mobile user behavior and engagement patterns.
- Experience implementing personalisation at scale across mobile touchpoints.
- Strong expertise in mobile messaging compliance, deliverability, and technical requirements.
- Demonstrated ability to analyse mobile engagement data and translate insights into action.
- Excellence in cross-functional collaboration, particularly with product and engineering teams.
- Experience with mobile A/B testing methodologies and statistical significance.
- Strong project management skills and ability to drive initiatives independently.
Technical skills:
- Experience with mobile marketing platforms (e.g., Braze, CleverTap, OneSignal, Leanplum).
- Working knowledge of mobile app development concepts and integration points.
- Proficiency with SQL and analytics tools (Looker, GA, Amplitude, Mixpanel).
- Hands-on experience with marketing automation platforms (Marketo or similar).
- Experience with customer data platforms (CDPs) and real-time data orchestration.
Nice to have:
- Experience in a high-growth fintech or financial services environment.
- Background in international markets with localisation experience.
- Experience working with mobile product teams on in-product messaging strategy.
- Knowledge of mobile deep linking and attribution frameworks.
Equal opportunity:
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Manager, Lifecycle Marketing employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Lifecycle Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in mobile marketing, especially in the fintech sector. Understanding how companies like Airwallex leverage mobile engagement strategies can give you insights into what they value in a candidate.
✨Tip Number 2
Network with professionals in the lifecycle marketing field, particularly those who have experience in mobile channels. Engaging with industry experts can provide you with valuable information and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive mobile engagement strategies in previous roles. Be ready to discuss specific metrics and outcomes during interviews.
✨Tip Number 4
Research Airwallex's current mobile engagement initiatives and think about how you could enhance them. Bringing fresh ideas to the table during your interview can demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Manager, Lifecycle Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your lifecycle marketing experience, especially in mobile channels. Use specific metrics to demonstrate your success in previous roles, such as engagement rates or conversion improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile marketing and how your skills align with Airwallex's mission. Mention specific projects where you've implemented mobile-first strategies and the outcomes achieved.
Showcase Technical Skills: Detail your experience with mobile marketing platforms and analytics tools in your application. Highlight any hands-on experience with SQL and marketing automation platforms, as these are crucial for the role.
Demonstrate Cross-Functional Collaboration: Provide examples of how you've successfully collaborated with product and engineering teams in your past roles. This will show that you can work effectively within Airwallex's cross-functional environment.
How to prepare for a job interview at Airwallex
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly research Airwallex and its mission to build the global financial infrastructure of tomorrow. Familiarise yourself with their products and services, as well as their unique position in the fintech space. This will help you demonstrate your genuine interest in the company and align your answers with their goals.
✨Showcase Your Mobile Marketing Expertise
Given the focus on mobile channels for this role, be prepared to discuss your previous experience with mobile marketing strategies. Highlight specific campaigns you've implemented, the metrics you achieved, and how you used data to drive decisions. This will show that you have the relevant skills and experience needed for the position.
✨Prepare for Cross-Functional Collaboration Questions
As the role involves working closely with various teams, be ready to provide examples of how you've successfully collaborated with product, engineering, and marketing teams in the past. Discuss any challenges you faced and how you overcame them, showcasing your ability to work effectively in a team environment.
✨Demonstrate Analytical Skills
Airwallex values data-driven decision-making, so be prepared to discuss how you've analysed mobile engagement metrics in your previous roles. Share specific examples of how you've translated data insights into actionable strategies that improved customer engagement and conversion rates. This will highlight your analytical mindset and problem-solving abilities.
