At a Glance
- Tasks: Lead and optimise global paid media campaigns to drive growth and ROI.
- Company: Join Airwallex, a cutting-edge fintech company revolutionising global payments.
- Benefits: Competitive salary, diverse team, and opportunities for career advancement.
- Other info: Be part of a diverse team committed to equal opportunity and innovation.
- Why this job: Make a real impact in a fast-paced environment with innovative thinkers.
- Qualifications: 5-8 years in paid media, strong analytical skills, and project management experience.
The predicted salary is between 81000 - 99000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster.
About the Role
We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.
Key Responsibilities
- Strategy & Planning: Develop and execute multi-channel paid media strategies aligned with funnel goals and business priorities. Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets. Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets. Recommend new growth opportunities, audiences, and channels based on data-driven insights.
- Execution & Optimization: Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy. Continuously optimize for performance, leveraging testing frameworks to improve CTR, CVR, and CPL. Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights. Ensure proper tracking and attribution. Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
- Cross-Functional Collaboration: Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages. Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI. Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
- Testing & Insights: Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments. Surface insights on platform algorithm changes, auction dynamics, and audience performance trends. Share performance learnings across regions to scale best practices globally.
Qualifications
- 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads.
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
- Experience with marketing automation and CRM systems.
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
- Excellent communicator who can translate performance data into actionable business insights.
Applicant Safety Policy: To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers, or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Equal opportunity: Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
Manager, Paid Media in London employer: Airwallex
Airwallex is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to tackle complex challenges in the dynamic fintech landscape. With a strong focus on professional growth, employees benefit from opportunities to lead impactful projects while working alongside diverse teams across the globe. The company's commitment to a risk-aware culture and its emphasis on employee well-being make it an attractive place for those seeking meaningful and rewarding careers in the US and EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Paid Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Airwallex and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Airwallex are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Airwallex on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Airwallex. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Paid Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Airwallex. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Airwallex:Show us that you’ve done your homework! In your application, briefly mention what you admire about Airwallex’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Airwallex
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Airwallex will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Airwallex, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
