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For Companies At a Glance
- Tasks: Lead and optimise the customer journey for global growth at Airwallex.
- Company: Join a dynamic fintech company valued at US$8B with a collaborative culture.
- Benefits: Competitive salary, relocation to Singapore, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while driving customer success.
- Qualifications: 10+ years in growth, with strong analytical and leadership skills.
- Other info: Be part of a diverse team that values innovation and creativity.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Join the Associate Director/Director, Global Growth, Lifecycle role at Airwallex.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have 2,000+ innovative people across 26 offices worldwide. Valued at US$8B and backed by world‑leading investors.
Attributes We Value
We hire builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
About The Team
You’ll be part of a collaborative, results‑driven Growth team that thrives on elevating customer experience and deepening lifetime value.
What You’ll Do
We’re looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you’ll turn data into insights and insights into measurable growth—improving conversion, activation, and retention across the funnel. You’ll lead a growing team, partner cross‑functionally, and evolve lifecycle from execution into a strategic growth lever. This role is based in Singapore.
Responsibilities
- Set and execute lifecycle strategy—define and execute campaigns that drive conversion, activation, and retention across the customer journey;
- Optimise performance with data—build a rigorous test‑and‑learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes;
- Lead and develop a team—guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality;
- Drive cross‑functional impact—partner with Product, Data Science, and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine;
- Make lifecycle a strategic growth lever across the funnel—champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel.
Who You Are
Minimum Qualifications
- 10+ years’ experience in growth, with at least 3 years managing a team;
- Strategic problem solving—strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives;
- Analytical toolkit—advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data‑backed recommendations;
- Marketing exposure—understanding of lifecycle marketing, with hands‑on experience designing and executing programs that drive customer conversion, activation, and retention;
- Creativity and user focus—combines creative thinking with data‑driven insight to deliver user‑centric content that engages and drives action across lifecycle touchpoints;
- Leadership—experience leading projects or teams, with the ability to coach others and raise performance standards;
- Communication—structured, persuasive communicator comfortable influencing senior stakeholders;
- Bias to action—entrepreneurial mindset with a proven track record of delivering results in fast‑paced, dynamic environments;
- Bachelor's degree in a relevant field.
Preferred Qualifications
- Experience in fintech, product‑led growth, or B2B SaaS;
- Experience in fast‑paced environments, preferably within a startup or scale‑up;
- Advanced degree (MBA or Master’s) is a plus;
- Experience with SQL or close collaboration with data teams preferred;
- Hands‑on experience in Lifecycle/CRM marketing.
Applicant Safety Policy: Fraud and Third‑Party Recruiters
To protect you from recruitment scams, Airwallex will not ask for bank details, sensitive ID numbers, or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters unless an agreement has been entered into with respect to specific open positions.
Equal Opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and consider anyone seeking employment at Airwallex based on merit, qualifications, competence, and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Seniority level: Director
Employment type: Full‑time
Job function: Other
Associate Director/Director, Global Growth, Lifecycle (Relocate to Singapore) in London employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director/Director, Global Growth, Lifecycle (Relocate to Singapore) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Airwallex. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to growth and lifecycle strategies. We want you to showcase your analytical skills and creativity, so have examples ready!
✨Tip Number 3
Show your passion for the role! When you get the chance to speak with interviewers, let them know why you're excited about the opportunity at Airwallex and how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Associate Director/Director, Global Growth, Lifecycle (Relocate to Singapore) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director/Director role. Highlight your relevant experience in growth and lifecycle marketing, and show us how your skills align with our mission at Airwallex.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, share examples of how you've used analytics to drive growth or improve customer journeys. This will help us see your strategic mindset in action.
Demonstrate Leadership Experience: Since this role involves leading a team, be sure to highlight your leadership experience. Tell us about times you've guided teams to success and how you’ve raised performance standards in previous roles.
Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our careers page. This way, we can easily track your application and get back to you faster!
How to prepare for a job interview at Airwallex
✨Know Your Numbers
For a role focused on growth and analytics, it's crucial to come prepared with key metrics from your past experiences. Be ready to discuss specific data points that demonstrate your impact on conversion, activation, and retention rates.
✨Showcase Your Leadership Style
As you'll be leading a team, highlight your leadership approach. Share examples of how you've developed team members and fostered a collaborative environment. This will show that you can not only manage but also inspire and elevate your team.
✨Understand the Customer Journey
Dive deep into lifecycle marketing concepts and be prepared to discuss how you've optimised customer journeys in previous roles. Bring examples of campaigns you've executed that drove measurable growth, and be ready to explain your thought process.
✨Be Ready for Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to discuss how you've successfully partnered with product, data science, or marketing operations in the past. Highlight any specific projects where collaboration led to significant outcomes.
