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For Companies At a Glance
- Tasks: Lead content strategy for enterprise accounts and create engaging thought leadership materials.
- Company: Join Airwallex, a global leader in payments and financial solutions.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Make an impact in the fintech space while working with top-tier clients.
- Qualifications: 5-7 years in B2B content marketing with a focus on enterprise accounts.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Content Marketing Manager (Enterprise) role at Airwallex.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe.
The Role
Airwallex is seeking a strategic and results‑driven Content Marketing Manager (Enterprise) to join our EMEA Brand Content team. This is an exciting, cross‑EMEA role responsible for owning and executing our content strategy for our most strategic, high‑value accounts across the region. This role reports to the Senior Content Marketing Manager, EMEA. It is pivotal in fuelling our Account‑Based Marketing (ABM) engine and arming our Enterprise sales team to win.
You will be responsible for creating compelling, data‑driven thought leadership, proprietary research, and high‑touch content designed to engage and persuade C‑level executives and buying committees at the world’s largest companies.
You Will
- Develop and execute an enterprise‑focused thought leadership content plan, identifying themes and topics that resonate with our target executive‑level personas.
- Own the end‑to‑end production of major content assets, including proprietary research reports, in‑depth white papers, case studies, and executive‑level webinars.
- Manage integrated marketing campaigns, working with the broader marketing team to ensure effective promotion and localisation of content across all channels and target countries.
- Partner with in‑country field marketing teams to inform the content strategy for high‑touch enterprise programmes.
- Act as a subject‑matter expert on our EMEA enterprise executive personas.
- Serve as the primary content partner for the ABM Manager, developing a content map and bill of materials to support ABM programmes.
- Create and adapt high-quality, multi‑media content designed to engage target accounts and move them through the funnel.
- Collaborate with the ABM team to analyse account intelligence and intent data.
- Partner closely with the Enterprise sales team and Product Marketing to source and develop narratives for customer case studies and success stories.
- Identify and support executive speaking opportunities and trade show presentations.
- Partner with the global sales enablement team to produce customer‑facing assets based on existing information and newly sourced customer proof points.
- Rigorously track and report on enterprise content performance, focusing on key metrics.
What You'll Bring (Qualifications)
- 5-7+ years of experience in B2B content marketing, with a demonstrable focus on targeting enterprise-level accounts.
- Exceptional writing, editing, and storytelling skills.
- Proven experience in Account‑Based Marketing (ABM).
- Strong stakeholder management skills.
- Excellent project management skills.
- A data‑driven mindset.
- Portfolio required: please submit a portfolio of relevant B2B content samples with your application.
Nice‑to‑Haves
- Experience producing multi‑media content.
- Familiarity with our marketing tech stack.
- Experience interviewing senior‑level customers and internal subject‑matter experts.
- Experience marketing to developers and product managers.
Applicant Safety Policy: To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers, or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address.
Equal Opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
Content Marketing Manager (Enterprise) employer: Airwallex
Contact Detail:
Airwallex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager (Enterprise)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and join relevant groups. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they relate to the role you're applying for. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and achievements in a way that highlights your fit for the Content Marketing Manager role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Content Marketing Manager (Enterprise)
Some tips for your application 🫡
Show Your Storytelling Skills: As a Content Marketing Manager, your ability to tell compelling stories is key. Make sure your application showcases your writing prowess and how you've turned complex ideas into engaging narratives that resonate with C-suite audiences.
Highlight Your ABM Experience: Since this role focuses on Account-Based Marketing, don’t forget to emphasise your experience in creating content specifically for enterprise-level accounts. Share examples of how your content has influenced sales cycles and driven engagement.
Be Data-Driven: We love a candidate who uses data to inform their strategies! Include any metrics or results from your previous work that demonstrate how your content has impacted engagement and sales performance.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply through our official website. It’s the best way for us to see your application and get you on board for this exciting opportunity!
How to prepare for a job interview at Airwallex
✨Know Your Audience
Before the interview, research Airwallex and its target audience. Understand the needs of C-level executives in the fintech space and be ready to discuss how your content strategies can engage them effectively.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to create compelling narratives. Bring along a portfolio that includes white papers, case studies, and ABM assets to demonstrate your expertise in B2B content marketing.
✨Be Data-Driven
Familiarise yourself with key metrics that matter in content marketing, especially in an enterprise context. Be prepared to discuss how you've used data to inform your content strategy and measure its impact on sales cycles.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams, such as sales and product marketing. Share specific examples of how you’ve successfully collaborated to produce high-quality content that drives results.
