Manager, SEO Marketing in City of Westminster

As Manager, SEO Marketing for EMEA, you will play a pivotal role in driving the organic growth of Airwallex's web presence across the region. You'll work cross-functionally with Corpsite, Content, Product Marketing, and Engineering teams to deliver measurable business impact through technical SEO, content optimization, and international expansion. This is a hands‑on, strategic role where you'll directly influence both the technical and content aspects of our website, ensuring best‑in‑class SEO performance in a rapidly evolving search landscape.,

• Support the website's organic growth targets in partnership with Corpsite and Content teams, focusing on both branded and non-branded keyword acquisition.
• Evangelize SEO best practices across the organization, influencing website changes, link acquisition, and organic content strategy in collaboration with the Content team.
• Liaise with engineers to execute technical SEO recommendations that benefit both SEO and broader business objectives, including site architecture, Core Web Vitals, structured data, and internationalization (hreflang, localization).
• Provide hands‑on SEO recommendations and implement changes directly within the CMS platform, ensuring rapid iteration and optimization.
• Lead content optimization efforts, including keyword research, content gap analysis, and on‑page enhancements to improve rankings and user engagement.
• Develop and implement strategies to enhance E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) content, building trust and authority with both search engines and users.
• Drive international SEO initiatives to expand organic reach in key EMEA markets, ensuring technical and content best practices are localized and scalable.
• Analyze and report on SEO performance, turning data into actionable insights and clear storytelling for stakeholders at all levels.
• Stay ahead of industry trends, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving impact of AI on search.
• Contribute to cross‑functional training and documentation to raise SEO literacy across the organization.
• 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech environments.
• Proven track record of driving organic revenue and measurable business outcomes.
• Strong understanding of international SEO, technical SEO, and B2B marketing.
• Demonstrated ability to measure all aspects of SEO performance and turn data into insights and actions.
• Experience working in a fast‑paced, high‑growth, and ambiguous environment; entrepreneurial and hands‑on mindset.
• Strong analytical skills and proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Screaming Frog).
• Deep understanding of E‑E‑A‑T within YMYL verticals and the impact of online copywriting on SEO.
• Excellent communication skills, with the ability to influence and report to stakeholders at all levels., Experience with CMS platforms (e.g., Contentful, WordPress) and basic HTML/CSS.
• Familiarity with AEO/GEO tactics for AI Search.
• Strong data analysis and storytelling skills.
• Experience with content marketing, link building, and international site launches.
• Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs
• Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
• Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world‑leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.