At a Glance
- Tasks: Drive product marketing strategies and enhance customer engagement across EMEA.
- Company: Join Airwallex, a leading AI-native financial operating system powering global commerce.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity and data-driven insights.
- Why this job: Be at the forefront of innovative financial solutions and make a real impact.
- Qualifications: 7+ years in product marketing with strong communication and collaboration skills.
The predicted salary is between 72000 - 88000 £ per year.
About Airwallex
Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you’ll do
Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market. This role is based in London, UK.
Responsibilities:
- Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition
- Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
- Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
- Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
- Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions
- Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
- Bachelor’s degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
- Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way
- Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
- Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
Preferred qualifications:
- Financial Services and/or Financial Technology
- Experience working on global go-to-market campaigns that support SME and/or Enterprise businesses
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Senior Product Marketing Manager, EMEA Marketing Marketing • London EMEA , London London employer: Airwallex Pty Ltd.
Airwallex is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to make a real impact in the rapidly evolving financial technology landscape. With a commitment to professional growth, team collaboration, and innovative problem-solving, employees are encouraged to take ownership of their work while benefiting from a supportive environment that values diversity and excellence. Located in Melbourne, Airwallex offers unique opportunities to engage with top talent globally, making it an ideal place for those looking to advance their careers in a high-performance setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, EMEA Marketing Marketing • London EMEA , London London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Airwallex Pty Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Airwallex Pty Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Airwallex Pty Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Airwallex Pty Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager, EMEA Marketing Marketing • London EMEA , London London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Airwallex Pty Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Airwallex Pty Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Airwallex Pty Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Airwallex Pty Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Airwallex Pty Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Airwallex Pty Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
