Marketing Director, UK & France in London

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world‐leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.

Attributes We Value

We hire successful builders with founder‐like energy who want real impact, accelerated learning, and true ownership. You bring strong role‐related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You’re humble and collaborative; turn zero‐to‐one ideas into real products, and you "get stuff done" end‐to‐end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‐visibility problems with exceptional teammates and grow your career as we build the future of global banking.

About the team

You’ll be part of a high‐impact, cross‐functional EMEA Marketing team that’s passionate about driving growth, building brand awareness, and delivering exceptional results for Airwallex across the region. We thrive in a fast‐paced, collaborative environment and are committed to continuous learning, innovation, and growth.

As part of our Marketing leadership, you’ll help shape the future of Airwallex in the UK, Ireland, and France, working alongside talented colleagues who are as ambitious as you are.

What you’ll do

• Develop the marketing strategy and plan for the UK, Ireland, and France, partnering with commercial teams to set our overall go‐to‐market (GTM) approach.
• Continue to build and develop a growing team of field, partner, and country marketing managers.
• Lead this team in executing the plan, partnering with regional and global marketing and the wider organisation as needed.
• Drive brand awareness and consideration for Airwallex through storytelling, creative campaigns, partnerships, and thought leadership.
• Lead demand generation efforts to acquire new customers and expand existing relationships.
• Collaborate closely with sales teams to ensure marketing efforts drive pipeline growth.
• Conduct market research and competitive analysis to gather insights, identify opportunities for growth, and keep our customers at the centre of everything we do.
• Build and nurture relationships with key industry stakeholders, partners, and media.
• Manage local marketing budgets, ensuring efficient allocation of resources and strong ROI.
• Monitor and report on the performance of marketing activities, providing insights and recommendations for optimisation.
• Champion marketing best practice, bringing new thinking and pioneering new approaches.

Who you are

We’re looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10+ years of experience in B2B marketing, with a focus on brand building, integrated marketing campaigns, and commercial growth.
• Strong leadership skills with the ability to build and develop a team and drive impact across the wider business.
• Demonstrable experience in developing and executing successful marketing strategies in the UK and France markets.
• Strong creative judgement and experience running campaigns and developing compelling value propositions.
• Ability to bring fresh thinking and bold creative ideas, based on a track record of marketing thought leadership.
• Excellent communication, interpersonal, and presentation skills.
• An entrepreneurial mindset with the ability to work in a fast‐paced, dynamic environment and adapt to evolving business needs.
• Deep understanding of the fintech landscape, including trends, regulations, and key players.
• Experience in a complex business environment with multiple products and features catering to diverse customer needs.
• Data‐driven approach with exceptional analytical and decision‐making skills; experience with marketing automation and CRM systems is a plus.
• Experience building and leading teams in high‐growth, international B2B environments.

Applicant Safety Policy: Fraud and Third‐Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers, or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).

Equal Opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.