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For Companies At a Glance
- Tasks: Drive organic growth and optimise SEO strategies for a leading fintech platform.
- Company: Join Airwallex, a global leader in payments and financial solutions.
- Benefits: Competitive salary, diverse team, and opportunities for career advancement.
- Why this job: Make a real impact on a fast-growing company and enhance your SEO skills.
- Qualifications: 4+ years of SEO experience, preferably in B2B or fintech.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by worldâleading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.
Attributes We Value
We hire successful builders with founderâlike energy who want real impact, accelerated learning, and true ownership. You bring strong roleârelated expertise and sharp thinking, and youâre motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. Youâre humble and collaborative; turn zeroâtoâone ideas into real products, and you "get stuff done" endâtoâend. You use AI to work smarter and solve problems faster.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging dataâdriven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
What youâll do
As Manager, SEO Marketing for EMEA, you will play a pivotal role in driving the organic growth of Airwallexâs web presence across the region. Youâll work crossâfunctionally with Corpsite, Content, Product Marketing, and Engineering teams to deliver measurable business impact through technical SEO, content optimization, and international expansion. This is a handsâon, strategic role where youâll directly influence both the technical and content aspects of our website, ensuring bestâinâclass SEO performance in a rapidly evolving search landscape.
This role is based in London or EMEA.
Responsibilities
- Support the website's organic growth targets in partnership with Corpsite and Content teams, focusing on both branded and nonâbranded keyword acquisition.
- Evangelize SEO best practices across the organization, influencing website changes, link acquisition, and organic content strategy in collaboration with the Content team.
- Liaise with engineers to execute technical SEO recommendations that benefit both SEO and broader business objectives, including site architecture, Core Web Vitals, structured data, and internationalization (hreflang, localization).
- Provide handsâon SEO recommendations and implement changes directly within the CMS platform, ensuring rapid iteration and optimization.
- Lead content optimization efforts, including keyword research, content gap analysis, and onâpage enhancements to improve rankings and user engagement.
- Develop and implement strategies to enhance EâEâAâT (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) content, building trust and authority with both search engines and users.
- Drive international SEO initiatives to expand organic reach in key EMEA markets, ensuring technical and content best practices are localized and scalable.
- Analyze and report on SEO performance, turning data into actionable insights and clear storytelling for stakeholders at all levels.
- Stay ahead of industry trends, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving impact of AI on search.
- Contribute to crossâfunctional training and documentation to raise SEO literacy across the organization.
You are
Weâre looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications
- 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech environments.
- Proven track record of driving organic revenue and measurable business outcomes.
- Strong understanding of international SEO, technical SEO, and B2B marketing.
- Demonstrated ability to measure all aspects of SEO performance and turn data into insights and actions.
- Experience working in a fastâpaced, highâgrowth, and ambiguous environment; entrepreneurial and handsâon mindset.
- Strong analytical skills and proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Screaming Frog).
- Deep understanding of EâEâAâT within YMYL verticals and the impact of online copywriting on SEO.
- Excellent communication skills, with the ability to influence and report to stakeholders at all levels.
Preferred qualifications
- Experience with CMS platforms (e.g., Contentful, WordPress) and basic HTML/CSS.
- Familiarity with AEO/GEO tactics for AI Search.
- Strong data analysis and storytelling skills.
- Experience with content marketing, link building, and international site launches.
- Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs.
Applicant Safety Policy: Fraud and ThirdâParty Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We donât regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Manager, SEO Marketing in London employer: Airwallex Pty Ltd.
Contact Detail:
Airwallex Pty Ltd. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Manager, SEO Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Prepare for interviews by researching Airwallex and understanding their mission. Tailor your answers to show how your skills align with their goals, especially in SEO marketing. We want to see your passion!
â¨Tip Number 3
Show off your skills! Create a portfolio or case studies that highlight your SEO successes. This is your chance to demonstrate how you've driven organic growth and made an impact in previous roles.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining the Airwallex team and ready to make a difference.
We think you need these skills to ace Manager, SEO Marketing in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Marketing Manager role. Highlight your relevant experience in B2B, SaaS, or fintech environments, and showcase how your skills align with our mission at Airwallex.
Showcase Your SEO Expertise: We want to see your SEO prowess! Include specific examples of how you've driven organic growth and measurable business outcomes in your previous roles. Don't forget to mention any tools youâve used, like Google Analytics or Ahrefs.
Be Data-Driven: Since we love data, make sure to include metrics that demonstrate your impact. Whether itâs improved rankings, increased traffic, or enhanced user engagement, numbers speak volumes and show us you can turn insights into action.
Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our careers page. This way, we can easily track your application and get back to you faster!
How to prepare for a job interview at Airwallex Pty Ltd.
â¨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially in technical and international SEO. Be ready to discuss specific strategies you've implemented in the past and how they drove organic growth. This role is all about measurable impact, so have some numbers at the ready!
â¨Show Your Collaborative Spirit
Airwallex values teamwork, so be prepared to share examples of how you've worked cross-functionally in previous roles. Highlight any experiences where you liaised with content teams or engineers to implement SEO changes. This will show that you can thrive in a collaborative environment.
â¨Bring Data to Life
Since this role involves analysing SEO performance, practice turning data into actionable insights. Prepare to discuss how you've used tools like Google Analytics or Ahrefs to inform your strategies. Being able to tell a compelling story with data will set you apart from other candidates.
â¨Stay Ahead of Trends
The SEO landscape is always changing, so demonstrate your knowledge of current trends like AEO and GEO. Share any recent learnings or insights you've gained about the evolving impact of AI on search. This shows you're not just reactive but proactive in your approach to SEO.
