Content Marketing Manager (Enterprise) in London

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world‐leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.

If you’re ready to do the most ambitious work of your career, join us.

The Role

Airwallex is seeking a strategic and results‐driven Content Marketing Manager (enterprise) to join our EMEA Brand Content team. This is an exciting, cross‐EMEA role responsible for owning and executing our content strategy for our most strategic, high‐value accounts across the region. This role reports to the Senior Content Marketing Manager, EMEA.

This role is pivotal in fuelling our Account‐Based Marketing (ABM) engine and arming our Enterprise sales team to win. You will be responsible for creating compelling, data‐driven thought leadership, proprietary research, and high‐touch content designed to engage and persuade C‐level executives and buying committees at the world’s largest companies.

You are a perfect fit if you are a skilled B2B storyteller who has experience of, and understands, the long, complex enterprise sales cycle and knows how to create content that builds trust, demonstrates value, and directly influences pipeline.

You Will

• Enterprise thought leadership & campaign execution
  • Develop and execute an enterprise‐focused thought leadership content plan, identifying themes and topics that resonate with our target executive‐level personas.
  • Own the end‐to‐end production of major content assets, including proprietary research reports, in‐depth white papers, case studies, and executive‐level webinars.
  • Manage integrated marketing campaigns, working with the broader marketing team to ensure effective promotion and localisation of content across all channels and target countries.
  • Partner with in‐country field marketing teams to inform the content strategy for high‐touch enterprise programmes.
  • Act as a subject matter expert on our EMEA enterprise executive personas, helping to refine and scale our messaging.
• ABM content engine
  • Serve as the primary content partner for the ABM Manager, developing a content map and bill of materials to support ABM programmes.
  • Create and adapt high‐quality, multi‐media content designed to engage target accounts and move them through the funnel.
  • Collaborate with the ABM team to analyse account intelligence and intent data.
• Sales & Product Marketing alignment
  • Partner closely with the Enterprise sales team and Product Marketing to source and develop narratives for customer case studies and success stories.
  • Identify and support executive speaking opportunities and trade show presentations.
  • Partner with the global sales enablement team to produce customer‐facing assets based on existing information and newly sourced customer proof points.
• Performance measurement & optimisation
  • Rigorously track and report on enterprise content performance, focusing on key metrics.
  • Use data from Salesforce and our ABM tool to analyse what’s working and optimise your content strategy accordingly.

What You’ll Bring (qualifications)

• 5-7+ years of experience in B2B content marketing, with a demonstrable focus on targeting enterprise‐level accounts.
• Exceptional writing, editing, and storytelling skills.
• Proven experience in Account‐Based Marketing (ABM).
• Strong stakeholder management skills.
• Excellent project management skills.
• A data‐driven mindset.
• Portfolio required: Please submit a portfolio of relevant B2B content samples with your application.

Nice‐to‐Haves:

• Experience producing multi‐media content.
• Familiarity with our marketing tech stack.
• Experience interviewing senior‐level customers and internal subject matter experts.
• Experience marketing to developers and product managers.

Applicant Safety Policy: To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers, or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address.

Equal opportunity: Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.