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- Tasks: Lead our retailer marketing strategy and create engaging campaigns to drive member engagement.
- Company: Join Airtime, a leading data-driven rewards technology company loved by 4 million members.
- Benefits: Enjoy flexible hours, share options, and a health cash plan for you and your family.
- Why this job: Make a real impact in a dynamic environment while working with top retailers like Boots and Tesco.
- Qualifications: 4+ years in marketing, data-driven mindset, and excellent communication skills required.
- Other info: Opportunity for career growth and professional development in a collaborative team culture.
The predicted salary is between 36000 - 60000 £ per year.
Airtime are delivering the leading data-led rewards technology globally. Our app is loved by our members (4m!) and we’re continually building new features that drive towards our vision that sees hundreds of millions of pounds saved on phone bills. Alongside this, we work with some of the best-known retailers to revolutionise their performance marketing. We do all this with our cutting-edge proprietary technology, utilising real time purchase data and AI learning to delight our members and maintain relationships with >200 retailers (including Boots, Argos, and Tesco to name a few!).
At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.
Empowering: We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.
Magnetic: Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable.
Uplifting: Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction.
The Opportunity: The Trade Marketing Manager is responsible for our retailer marketing strategy, including paid media and organic content. This role is key for driving marketing metrics including MAU, retailer activation and member engagement and transactions. This is a fixed-term contract to cover maternity leave.
Responsibilities:
- Lead our retailer marketing strategy; managing the marketing calendar and ensuring the right mix of messaging and channels to drive high-intent engagement from our 4.5m members.
- Drive behaviour change in line with our key product launches, initiatives and overall marketing strategy.
- Plan, create and deliver brand-led campaigns, retailer launches and promotions and paid media placements.
- Own our paid media strategy, providing our Client Success team with slides they can pitch to our retail partners.
- Work closely with our Product teams to explore opportunities and ensure our app content supports our wider marketing needs and overall strategy.
- Optimise our scheduling to drive revenue, engagement and align with our overall calendar, marketing and CRM strategy.
- Own the retailer marketing budget to fund tactical campaigns that support our goals and deliver on ROI.
- Adopt a test and learn approach to continually refine and optimise our campaigns, focussing on how we can better our efforts and improve performance, using data to shape your decisions.
- Report back to key stakeholders on campaign performance.
- Manage and develop our Marketing Executive, ensuring they are meeting their objectives and also helping them to progress.
- Champion the brand and make sure all communications align with the overall brand positioning.
- Keep up to date with knowledge of competitors, key trade moments and new marketing initiatives to benefit our own marketing efforts.
Experience & requirements:
- 4+ years experience in a marketing role.
- Experience owning a marketing calendar.
- A data-driven approach to problem solving and optimisation.
- Excellent communication and stakeholder management skills.
- Proven track record of creating innovative campaigns that drive engagement and meet business objectives.
- Commercially minded.
- Proactive and always looking for opportunities to improve.
- Excellent attention to detail.
- Managerial experience nice-to-have but not essential.
Benefits:
- Share options.
- 23 days annual leave, plus one for each year served (capped at 28).
- Birthday leave.
- Flexible start & finish hours 06:30 - 10:30 am.
- Life assurance at 5x salary.
- Health cash plan.
- Virtual GP appointments for you and your family.
- 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
- Hybrid working between home and office.
- City centre location with brand new fit out (when in the office).
- Buy a holiday scheme.
- Charity day.
- Professional accreditation funding.
- Enhanced Maternity, Paternity & Adoption leave pay.
Trade Marketing Manager employer: Airtime
Contact Detail:
Airtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies, especially how they engage with retailers. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Trade Marketing Manager role. Highlight your data-driven approach and any innovative campaigns you've led that drove engagement and met business objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Airtime and contributing to our exciting journey.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to drive our retailer marketing strategy and engage with our members.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially any work with paid media or campaign management. We love seeing how your background aligns with our goals, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about using data to shape decisions, include examples of how you've used data to optimise campaigns in the past. Show us your analytical side and how it can benefit our marketing efforts!
Keep It Professional Yet Personal: While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re a team that values authenticity, so let us get to know the real you!
How to prepare for a job interview at Airtime
✨Know Your Numbers
As a Trade Marketing Manager, you'll need to demonstrate your data-driven approach. Brush up on key metrics like MAU and engagement rates. Be ready to discuss how you've used data to shape marketing strategies in the past.
✨Showcase Your Creativity
Airtime values innovative campaigns that drive engagement. Prepare examples of successful campaigns you've led, focusing on your creative process and the results achieved. Highlight any unique features or benefits you introduced.
✨Understand the Retail Landscape
Familiarise yourself with Airtime's retail partners and their marketing strategies. Being able to discuss how you can enhance their performance marketing will show your proactive mindset and understanding of the industry.
✨Emphasise Teamwork and Leadership
Since this role involves managing a Marketing Executive, be prepared to talk about your leadership style. Share experiences where you've successfully collaborated with teams and helped others meet their objectives, showcasing your commitment to teamwork.