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- Tasks: Lead our retailer marketing strategy and create engaging campaigns to drive member engagement.
- Company: Airtime, a leading data-led rewards technology company with 4 million happy members.
- Benefits: Flexible hours, 23 days annual leave, health cash plan, and professional development opportunities.
- Why this job: Join a dynamic team and make a real impact on marketing strategies for top retailers.
- Qualifications: 4+ years in marketing, data-driven mindset, and excellent communication skills.
- Other info: Hybrid working, city centre office, and a culture of teamwork and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Airtime are delivering the leading data-led rewards technology globally. Our app is loved by our members (4m!) and we are continually building new features that drive towards our vision that sees hundreds of millions of pounds saved on phone bills. Alongside this, we work with some of the best-known retailers to revolutionise their performance marketing. We are giving them brand new information and insight that transforms their understanding of their customers.
We do all this with our cutting-edge proprietary technology, utilising real-time purchase data and AI learning to delight our members and maintain relationships with over 200 retailers (including Boots, Argos, and Tesco to name a few!). It’s a simple, best-in-class experience.
At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.
Empowering
We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.
Magnetic
Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable. Even the way we transform data into engaging, personalised insights is fun and visually appealing.
Uplifting
Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction. Feel good with every interaction.
The Opportunity
The Trade Marketing Manager is responsible for our retailer marketing strategy, including paid media and organic content. This role is key for driving marketing metrics including MAU, retailer activation and member engagement and transactions. This is a fixed-term contract to cover maternity leave.
Responsibilities
- Lead our retailer marketing strategy; managing the marketing calendar and ensuring the right mix of messaging and channels to drive high-intent engagement from our 4.5m members.
- Drive behaviour change in line with our key product launches, initiatives and overall marketing strategy.
- Plan, create and deliver brand-led campaigns, retailer launches and promotions and paid media placements.
- Own our paid media strategy, providing our Client Success team with slides they can pitch to our retail partners. This includes making adjustments as required to continually align with overall business objectives.
- Work closely with our Product teams to explore opportunities and ensure our app content supports our wider marketing needs and overall strategy.
- Optimise our scheduling to drive revenue, engagement and align with our overall calendar, marketing and CRM strategy including working closely with our CRM team who will handle all sends.
- Own the retailer marketing budget to fund tactical campaigns that support our goals and deliver on ROI.
- Adopt a test and learn approach to continually refine and optimise our campaigns, focusing on how we can better our efforts and improve performance, using data to shape your decisions.
- Report back to key stakeholders on campaign performance.
- Manage and develop our Marketing Executive, ensuring they are meeting their objectives and also helping them to progress.
- Champion the brand and make sure all communications align with the overall brand positioning.
- Keep up to date with knowledge of competitors, key trade moments and new marketing initiatives to benefit our own marketing efforts.
Experience & requirements
- 4+ years experience in a marketing role
- Experience owning a marketing calendar
- A data-driven approach to problem solving and optimisation
- Excellent communication and stakeholder management skills
- Proven track record of creating innovative campaigns that drive engagement and meet business objectives
- Commercially minded
- Proactive and always looking for opportunities to improve
- Excellent attention to detail
- Managerial experience nice-to-have but not essential
Benefits
- Share options.
- 23 days annual leave, plus one for each year served (capped at 28).
- Birthday leave.
- Flexible start & finish hours 06:30 - 10:30 am
- Life assurance at 5x salary
- Health cash plan
- Virtual GP appointments for you and your family
- 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
- Hybrid working between home and office
- City centre location with brand new fit out (when in the office)
- Buy a holiday scheme
- Charity day
- Professional accreditation funding
- Enhanced Maternity, Paternity & Adoption leave pay
Marketing Manager in London employer: Airtime
Contact Detail:
Airtime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might have insights into Airtime. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring along examples of your past campaigns. Make sure they see how you’ve driven engagement and transformed marketing strategies.
✨Tip Number 3
Be data-savvy! Since Airtime loves a data-driven approach, brush up on your analytics skills. Be ready to discuss how you've used data to optimise campaigns and drive results in your previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Airtime team. Let’s make it happen!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Marketing: When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our innovative approach and how you can contribute to our exciting projects.
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience, especially in managing marketing calendars and driving engagement, so we can see how you fit into our team.
Be Data-Driven: Since we love a data-driven approach, include examples of how you've used data to optimise campaigns in your previous roles. This will show us that you understand the importance of metrics in driving success.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this fantastic opportunity with Airtime.
How to prepare for a job interview at Airtime
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your data-driven approach. Brush up on key metrics like MAU and engagement rates. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Creativity
Airtime values innovative campaigns, so come prepared with examples of your most successful marketing initiatives. Think about how you can present these in a way that highlights your unique approach and results.
✨Understand the Brand
Familiarise yourself with Airtime's ethos and recent campaigns. Show that you understand their mission and how you can contribute to their goals. This will demonstrate your genuine interest in the company and its culture.
✨Prepare for Collaboration
Teamwork is crucial at Airtime. Be ready to discuss how you've worked with cross-functional teams in the past. Highlight your communication skills and how you've managed stakeholder relationships to drive successful outcomes.