At a Glance
- Tasks: Lead organic growth strategy and create impactful content for AI-powered search.
- Company: Join Airspeed, a forward-thinking tech company focused on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a high-growth team with exciting challenges and career advancement.
- Why this job: Shape the future of search and content strategy in a dynamic environment.
- Qualifications: 6+ years in SEO and digital marketing; strong analytical and writing skills.
The predicted salary is between 40500 - 49500 £ per year.
Airspeed is looking for an Organic Growth, AI Search & Content Strategy Manager to build and scale how we are discovered, trusted, and chosen across search and AI-powered discovery. You will own our organic growth strategy across SEO, content, and emerging answer engines, turning customer and market insight into high-quality content that builds authority and drives measurable pipeline. Working closely with Marketing, Product, Engineering, and subject-matter experts, you will shape our editorial strategy, improve our technical foundation, and help define Airspeed’s point of view in the market. You will help define and execute Airspeed’s approach to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-search visibility. This is a highly strategic and hands-on role for someone who understands both traditional search and the changing ways buyers discover brands through AI-powered search experiences.
What You’ll Do
- Lead Organic Growth Strategy
- Own Airspeed’s organic growth strategy across search, content, and AI-powered discovery channels.
- Set clear goals, KPIs, and reporting for organic traffic, high-intent keyword performance, brand visibility, engagement, conversion, pipeline, and revenue contribution.
- Identify high-value organic opportunities through keyword research, audience insights, competitive analysis, search-intent mapping, and content gap analysis.
- Stay ahead of evolving search behaviour, search algorithm changes, and emerging AI-search trends.
- Build Airspeed’s AI Search and Answer Engine Visibility
- Develop strategies to improve how Airspeed is surfaced, cited, and represented across AI-powered answer engines and generative search experiences.
- Create structured content frameworks, direct-answer content, schema markup, and authoritative entity signals that support discoverability in both traditional and AI-driven search.
- Monitor brand mentions, sentiment, citation frequency, and share of voice across AI-search environments.
- Partner with internal teams to ensure Airspeed’s content and web presence accurately communicate our expertise, positioning, and category leadership.
- Own SEO Strategy and Execution
- Lead end-to-end SEO strategy across technical, on-page, and off-page SEO.
- Partner with Product, Engineering, and Web teams to improve site architecture, page speed, technical health, Core Web Vitals, and overall search performance.
- Drive keyword strategy, content optimization, internal linking, and landing-page improvements.
- Lead digital PR, backlink acquisition, and authority-building initiatives to strengthen domain authority and topical relevance.
- Lead Content Strategy and Editorial Direction
- Serve as Editor-in-Chief for Airspeed’s thought-leadership and insights content.
- Build and manage an editorial calendar featuring industry insights, original research, expert interviews, data-driven reports, and high-value educational content.
- Establish editorial standards and ensure a clear, consistent, and credible brand voice across content.
- Work closely with internal subject-matter experts, freelance contributors, and cross-functional partners to create content that is useful, differentiated, and commercially impactful.
- Oversee content distribution and repurposing to maximize the reach and value of each piece of content.
What Success Looks Like
- Increase organic traffic and rankings for high-intent search terms.
- Improve brand visibility, citations, and share of voice in AI-powered answer engines.
- Build a trusted, high-performing thought-leadership platform that supports brand authority and demand generation.
- Improve website health, technical SEO performance, and conversion from organic channels.
- Generate measurable pipeline and revenue impact through organic search and content.
What You’ll Bring
- 6+ years of experience in SEO, organic growth, digital marketing, or content strategy.
- 2+ years of experience leading organic strategy, editorial strategy, or a high-performing content program.
- Strong experience with technical SEO, on-page SEO, keyword research, content optimization, and link-building strategy.
- A strong understanding of how AI-powered search and answer engines discover, evaluate, cite, and surface content.
- Experience using tools such as Ahrefs, Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and related SEO or analytics platforms.
- Excellent writing, editing, storytelling, and editorial judgment.
- Experience creating content strategies that serve both audience needs and commercial goals.
- Comfort partnering with Product, Engineering, Web, and senior internal stakeholders.
- A highly analytical mindset, with the ability to connect organic performance to engagement, conversion, pipeline, and revenue.
- The ability to operate strategically while remaining comfortable getting hands-on with research, writing, optimization, reporting, and execution.
Nice to Have
- Experience in a high-growth B2B SaaS or technology company.
- Experience building a content program from the ground up.
- Familiarity with structured data, schema markup, knowledge graphs, and entity optimization.
- Experience managing freelance writers, agencies, or cross-functional content contributors.
- Experience supporting digital PR, original research, or data-led content campaigns.
Organic Growth, AI Search & Content Strategy Manager employer: Airspeed
Airspeed is an exceptional employer, offering a dynamic work environment where innovation meets collaboration. As part of our team, you'll benefit from a culture that prioritises employee growth through continuous learning opportunities and a commitment to automation in finance and operations. Located in a vibrant area, we provide unique advantages such as flexible working arrangements and a focus on work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth, AI Search & Content Strategy Manager
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Organic Growth, AI Search & Content Strategy Manager
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Airspeed.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Airspeed and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Organic Growth, AI Search & Content Strategy Manager at Airspeed.
How to prepare for a job interview at Airspeed
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Airspeed.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Airspeed. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Airspeed.
