At a Glance
- Tasks: Lead marketing strategies for a global SaaS brand with over 1M customers.
- Company: Join airSlate, a dynamic SaaS company transforming workflow automation.
- Benefits: Enjoy flexible working, competitive pay, stock options, and professional growth opportunities.
- Other info: Collaborative culture with a focus on family, well-being, and giving back.
- Why this job: Shape the future of pdfFiller and make a real impact in the SaaS industry.
- Qualifications: 10+ years in marketing leadership, preferably in SaaS, with proven PLG experience.
The predicted salary is between 90000 - 120000 £ per year.
About AirSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and the Philippines.
About PdfFiller Team
We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and editor – pdfFiller. pdfFiller helps over 1 million SMB customers complete document-based use cases quickly and easily so they can focus on running their business. It enables SMBs to go completely paperless with seamless document editing and management from any device.
About The Role
The VP, Marketing will lead growth of a significant global brand that currently has 1M+ paying customers, 20M+ unique visitors per month and a substantial advertising budget. The new leader will develop branding and positioning that conveys the value of the pdfFiller platform, both now and in the future, to its SMB customer base. They will partner closely with product, growth, support and engineering to continue scaling an excellent product-led growth motion and customer experience.
What You’ll Do
- Lead management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary marketing engine and marketing budget.
- Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative that drives both perception and measurable growth.
- Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention and expansion.
- Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
- Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
- Define clear ICP segmentation and differentiated messaging to strengthen competitive positioning.
- Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
- Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.
- Collaborate with central/shared marketing resources and portfolio marketing leadership to align priorities and maximize impact.
What We’re Looking For
- 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR.
- Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
- Strong track record in performance marketing with deep fluency in SaaS unit economics.
- Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
- Success partnering closely with Product on pricing, packaging, and go-to-market execution.
- Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
- Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
- Experience operating in matrixed or portfolio environments with shared marketing resources.
What We Offer
- Flexible working environment – Our teams operate across the globe. We value in-person collaboration in our hubs, but we also embrace remote and hybrid working.
- Competitive compensation and stock options – We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options.
- Professional growth and learning – We invest in your development through courses, conferences, and access to learning resources.
- Health and well-being – We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options.
- Family-friendly culture – Family life is part of who we are, and we embrace it in many forms.
- Giving back – We support charitable initiatives around the world through the airSlate Care programme.
- Open communication – We encourage transparent dialogue at all levels.
VP, Marketing employer: airSlate
At airSlate, we pride ourselves on being an exceptional employer that fosters a culture of growth, innovation, and collaboration. With flexible working arrangements across multiple global hubs, competitive compensation packages, and a strong commitment to employee development, we empower our team members to thrive in their careers while maintaining a healthy work-life balance. Our family-friendly environment, focus on mental well-being, and dedication to giving back to the community make airSlate a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their growth.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real deal.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company. And remember, apply through our website for the best chance!
We think you need these skills to ace VP, Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the VP, Marketing role. Highlight your experience in SaaS marketing and any relevant achievements that align with our goals at pdfFiller.
Showcase Your Leadership Skills:We want to see how you've led teams and driven growth in previous roles. Share specific examples of how you've influenced stakeholders and achieved measurable results in your marketing strategies.
Be Data-Driven:Since we value analytics, include metrics and data that demonstrate your success in performance marketing. Talk about how you've used insights to optimise campaigns and improve customer engagement.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at airSlate
✨Know Your Stuff
Before the interview, dive deep into airSlate's products and services, especially pdfFiller. Understand how it helps SMBs go paperless and what makes it stand out in the market. This knowledge will show your genuine interest and help you articulate how you can contribute to the brand's growth.
✨Showcase Your Leadership Skills
As a VP of Marketing, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully led teams, managed budgets, and executed marketing strategies in the SaaS space. Highlight your ability to influence stakeholders and drive measurable results.
✨Be Data-Driven
Since the role involves overseeing marketing performance metrics, come prepared with insights on how you've used data to inform decisions in past roles. Discuss specific metrics like CAC and LTV, and be ready to share how you've optimised campaigns based on analytics.
✨Embrace Innovation
AirSlate values growth and innovation, so be ready to discuss how you've incorporated AI or advanced analytics into your marketing strategies. Share examples of how you've leveraged technology to enhance targeting and campaign efficiency, showing that you're forward-thinking and adaptable.
