VP, Global Brand & Marketing - 12m FTC
VP, Global Brand & Marketing - 12m FTC

VP, Global Brand & Marketing - 12m FTC

Temporary 48000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global brand and marketing strategy for a fast-growing airport experience company.
  • Company: Join Airport Dimensions, part of The Collinson Group, enhancing travel experiences worldwide.
  • Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
  • Why this job: Make a real impact in a dynamic environment while shaping the future of travel.
  • Qualifications: Proven leadership in global marketing, especially in travel or customer experience sectors.
  • Other info: Embrace diversity and be part of a team that values creativity and collaboration.

The predicted salary is between 48000 - 84000 £ per year.

Airport Dimensions is part of The Collinson Group, a global, privately-owned company dedicated to helping the world travel with ease and confidence. The group offers a unique blend of industry specialists who provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson has been enhancing the airport experience for over 30 years, with access to lounges, retail, dining, and spa experiences.

For over two decades, Airport Dimensions has pioneered passenger-first experiences, evolving how travellers spend their time and how airports unlock value. Our deep understanding of airports and a commitment to true partnership help transform spaces, grow non-aeronautical revenue, and deliver a greater passenger experience. Airport Dimensions operates in competitive, digitally evolving markets where customer experience, partner relevance, and commercial performance are key to success.

The VP, Global Brand & Marketing is a 12-month fixed-term contract. This role drives how we amplify our brand and business with both B2C and B2B audiences. You’ll join a lean, collaborative, and impact-driven team, where initiative is valued and influence is critical. This is an ideal role for a senior communications leader who thrives in high-growth environments, understands the interplay between brand and commercial success, and can build trust and momentum across a global stakeholder network.

Key responsibilities include:

  • Set a clear and actionable global marketing strategy that supports both commercial goals and long-term brand value.
  • Lead the development and management of brand positioning, messaging frameworks, and go-to-market strategy across our growing portfolio of brands.
  • Shape the external communications approach to build credibility with airport partners, clients, and the travel industry.
  • Align global and regional marketing plans to key business priorities including lounge launches, product innovation, and market growth.
  • Create simple, effective toolkits and processes that help regions deliver consistent and high-performing marketing campaigns.
  • Track and report on marketing performance, covering both commercial impact and brand impact.

Knowledge, skills & experience required:

  • Proven experience in a senior global marketing leadership role within travel, hospitality, or customer experience-led industries.
  • Strong track record in leading integrated marketing across B2B and B2C audiences, with experience in content, brand, PR, and digital activation.
  • Persuasive communication skills, capable of establishing yourself as the lead subject matter expert.
  • Able to coach and support team members while also being hands-on and delivery-focused when required.
  • Highly organised, commercially aware, and confident managing multiple priorities, channels, and deliverables at pace.

Collinson is an equal opportunity employer and welcomes differences in all their forms. We are focused on continually evolving our purpose-driven, high-performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work.

VP, Global Brand & Marketing - 12m FTC employer: Airport Dimensions

Airport Dimensions, part of The Collinson Group, is an exceptional employer that fosters a collaborative and impact-driven work culture, ideal for those seeking to make a meaningful difference in the travel industry. With a commitment to employee growth and a focus on data-led decision-making, team members are empowered to innovate and excel in their roles while enjoying the benefits of working within a globally recognised brand. Located in a dynamic environment, employees have the unique opportunity to shape the future of airport experiences and engage with diverse stakeholders across the globe.
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Contact Detail:

Airport Dimensions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land VP, Global Brand & Marketing - 12m FTC

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interviewers.

✨Tip Number 4

Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.

We think you need these skills to ace VP, Global Brand & Marketing - 12m FTC

Global Marketing Strategy
Brand Positioning
Messaging Frameworks
Integrated Marketing
B2B and B2C Marketing
Content Strategy
Public Relations (PR)
Digital Activation
Stakeholder Engagement
Persuasive Communication
Leadership Skills
Coaching and Mentoring
Data-Led Decision Making
Project Management
Commercial Awareness

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the VP, Global Brand & Marketing role. Highlight your experience in integrated marketing and brand strategy, especially in travel or customer experience sectors. We want to see how your skills align with our mission!

Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven brand awareness and engagement in previous roles. Remember, we love a good story that showcases your impact!

Showcase Your Leadership Style: In your application, let us know about your leadership style and how you’ve supported teams in high-growth environments. We value hands-on leaders who can inspire and mentor others, so don’t hold back on sharing your approach!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Airport Dimensions!

How to prepare for a job interview at Airport Dimensions

✨Know Your Brand Inside Out

Before the interview, dive deep into Airport Dimensions and The Collinson Group. Understand their mission, values, and recent developments. This will not only help you answer questions more effectively but also show your genuine interest in the company.

✨Showcase Your Leadership Style

As a VP, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams in high-growth environments, particularly in marketing. Highlight your ability to mentor and inspire others, as this role values collaboration and initiative.

✨Prepare for Stakeholder Engagement

Given the diverse stakeholder landscape, think about how you would engage with different audiences. Be ready to discuss strategies for building trust and credibility with airport partners and clients, showcasing your experience in B2B and B2C marketing.

✨Data-Driven Decision Making

The role emphasises a culture of data-led decisions. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've tracked performance and adjusted campaigns based on insights, demonstrating your analytical skills.

VP, Global Brand & Marketing - 12m FTC
Airport Dimensions
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