Marketing & Customer Engagement Leader in Newcastle upon Tyne

The Marketing and Customer Engagement Leader (MCE) is responsible for interpreting the Calgaz brand and bringing it to life through our communication channels, both internally and externally. Through listening to the relevant business stakeholders, and thoroughly understanding project briefs, they use their creativity to produce engaging content that attracts and retains customers. The MCE owns the social media and web channels, ensuring that the content they create is aligned with Global Communications policies. An experienced and organised member of the team, the MCE plans marketing activities throughout the year and defines KPI’s that measure the gross margin the activities generate, and acts upon that data to increase impact. The MCE is accountable for ongoing engagement with “house accounts” using digital outreach, and ensuring that Calgaz remains visible. They are an extension of the sales team, providing leads and prospect lists to Regional Sales Managers, Account Managers and Inside Sales Associates. In addition, the MCE will coordinate with Airgas and Air Liquide Marketing and Communications to ensure compliance of all programs.

ESSENTIAL DUTIES AND ACCOUNTABILITIES:

• Owns the creation, storage and distribution of commercial collateral, to be produced in line with company guidelines.
• Project management for all marketing work, including selecting and coordinating external suppliers in fields such as artwork and design.
• Management of the company social media and website.
• Ensuring 100% compliance with company communication guidelines across all marketing channels at all times.
• Digital communication with “house accounts” to include sharing of commercial offers, emails to drive engagement and share company updates and re-invigorating dormant accounts.
• Tracking the outcomes of marketing campaigns and activities to assess the effectiveness and financial contribution to the business.
• Generation of leads and prospect lists for the global sales team.
• Coordinate with Marketing and Communications teams from Airgas and Air Liquide to promote Calgaz as well as ensure compliance.

ESSENTIAL EXPERIENCE:

• Marketing experience of >3 years in a B2B environment.
• Demonstrated experience of scoping and implementing digital tools and applications for the creation of images, videos, posts and website content.
• Understanding of social media and techniques for driving engagement.
• Experience of developing websites and online services, SEO, PPC etc.
• Content creation and management.
• Analysis of data to set and measure KPI’s that drive business results.
• Must have a minimum of 5 GCSE’s grades A* - C (or equivalent), with high standards of written communication and proficiency in digital applications.
• Working with customers or stakeholders from different backgrounds and geographies would be an advantage.

Benefits:

We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, short-term and long-term disability, life and accidental death and dismemberment (AD&D) insurance, Employee Assistance Program (EAP), pre-tax commuter transportation benefit, parental leave, vacation, sick time, floating holidays, jury duty and funeral/bereavement leave, and paid holidays for all eligible full-time employees. Additionally, we offer our eligible employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for eligible employees’ dependents, and an Airgas Scholarship Program for dependent children.

Your DIFFERENCES enhance our PERFORMANCE:

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

About Airgas:

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions. Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.

Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you’ll find a welcoming workplace where you’re valued for who you are and where you can fill your potential while growing a fulfilling career — whatever path you choose.