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- Tasks: Lead B2B marketing projects in life sciences, healthcare, and SaaS industries.
- Company: Join Airfinity Ltd, a diverse and inclusive company focused on innovative marketing solutions.
- Benefits: Enjoy flexible freelance work with competitive pay based on your skills and experience.
- Why this job: Make a real impact on lead generation and digital marketing while collaborating with a dynamic sales team.
- Qualifications: 5+ years in B2B marketing; skilled in CRM tools like Salesforce and design software like Figma.
- Other info: This is a temporary role ideal for self-motivated individuals looking to drive success.
The predicted salary is between 43200 - 72000 £ per year.
This range is provided by Airfinity Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
We are seeking a Freelance Senior Marketing Manager on a temporary basis with experience in B2B marketing in the life science, healthcare or SaaS business industries to support on a number of projects we have ongoing/upcoming surrounding lead generation and digital marketing.
The role will cover a broad range of marketing activities from the company but with a particular focus on digital marketing and lead generation working closely with the sales team.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities:
- Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.
- Create marketing and sales assets, providing support to account teams as needed.
- Lead the planning, coordination and execution of hosted in-person and digital events.
- Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.
- Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Skills required:
- 5 years + experience in B2B marketing and lead-generation in the life science, healthcare or SaaS business industries.
- Proven track record of a data driven strategic approach which has created value and driven revenue growth.
- Competent at using CRM software such as Salesforce and its email builder Pardot.
- Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
- Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.
We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.
Seniority level
Mid-Senior level
Employment type
Temporary
Job function
Marketing and Sales
Industries
Information Services
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Freelance Senior Marketing Manager employer: Airfinity Ltd
Contact Detail:
Airfinity Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Senior Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in B2B marketing specifically within the life science, healthcare, or SaaS industries. Highlight any successful lead generation campaigns you've managed and the impact they had on revenue growth.
✨Tip Number 2
Familiarize yourself with the tools mentioned in the job description, like Salesforce and Pardot. If you have experience using these tools, be ready to discuss specific examples of how you've utilized them to drive marketing success.
✨Tip Number 3
Prepare to discuss your strategic approach to digital marketing. Be ready to share insights on how you've optimized campaigns for better ROI and what metrics you used to measure success.
✨Tip Number 4
Since this role involves collaboration with sales teams, think of examples where you've successfully worked cross-functionally. Emphasize your proactive attitude and ownership in past projects to demonstrate your fit for the role.
We think you need these skills to ace Freelance Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in the life science, healthcare, or SaaS industries. Use specific examples of lead generation and digital marketing projects you've worked on.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic approach to marketing and how it has driven revenue growth in previous roles. Mention your familiarity with CRM software like Salesforce and design tools such as Figma.
Showcase Relevant Skills: Clearly outline your skills related to digital marketing activities, such as executing email campaigns, managing social media adverts, and planning events. Provide metrics or results from past campaigns to demonstrate your effectiveness.
Highlight Your Proactive Attitude: Convey your self-motivation and results-oriented mindset in your application. Share examples of how you've taken ownership of projects and driven success independently.
How to prepare for a job interview at Airfinity Ltd
✨Showcase Your B2B Marketing Experience
Make sure to highlight your experience in B2B marketing, especially within the life science, healthcare, or SaaS industries. Prepare specific examples of successful lead generation campaigns you've managed and how they contributed to revenue growth.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data to inform your marketing strategies. Share instances where your analytical approach led to improved ROI and customer engagement, showcasing your strategic mindset.
✨Familiarize Yourself with Relevant Tools
Since the role requires proficiency in CRM software like Salesforce and design tools like Figma, brush up on these platforms. Be prepared to discuss how you've utilized these tools in past roles to enhance marketing efforts.
✨Emphasize Your Proactive Attitude
The company values self-motivation and a proactive approach. Share examples of how you've taken initiative in previous roles, whether it was leading a project or identifying new opportunities for growth.
