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- Tasks: Lead B2B marketing efforts, from digital campaigns to in-person events.
- Company: Join Airfinity Ltd, a leader in life science and healthcare marketing.
- Benefits: Enjoy a diverse culture, remote work options, and opportunities for growth.
- Why this job: Make an impact with innovative marketing strategies and a supportive team.
- Qualifications: 5+ years in B2B marketing, especially in life sciences or SaaS.
- Other info: We value diversity and inclusivity in our workplace.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Senior Marketing Manager with experience in B2B marketing and events in the life science, healthcare or SaaS business industries.
The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities:
- Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.
- Product marketing, including product positioning, value propositions and messaging which resonates with customers and the market.
- Create marketing and sales assets, providing support to account teams as needed.
- Lead the planning, coordination and execution of hosted in-person and digital events.
- Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.
- Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.
- Oversight of the company website, updating and creating new landing pages and content when necessary.
- Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.
- Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Skills required:
- 5 years + experience in B2B marketing and lead-generation in the life science, healthcare or SaaS business industries.
- Proven track record of a data driven strategic approach which has created value and driven revenue growth.
- Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.
- Competent at using CRM software such as Salesforce and its email builder Pardot.
- Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
- Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.
We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.
Airfinity Ltd | Senior Marketing Manager employer: Airfinity Ltd
Contact Detail:
Airfinity Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Airfinity Ltd | Senior Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially within the life science and healthcare sectors. This knowledge will help you speak confidently about industry-specific strategies during your interactions with us.
✨Tip Number 2
Showcase your experience with lead generation workflows by preparing examples of successful campaigns you've managed. Be ready to discuss how you identified potential customers and nurtured them through the sales funnel.
✨Tip Number 3
Highlight your proficiency with CRM tools like Salesforce and design software such as Figma. We value candidates who can leverage technology to enhance marketing efforts and drive results.
✨Tip Number 4
Prepare to discuss your approach to managing events, both in-person and digital. Share insights on how you've successfully executed event strategies that align with marketing goals and engage target audiences.
We think you need these skills to ace Airfinity Ltd | Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in the life science, healthcare, or SaaS industries. Use specific examples of lead generation and marketing strategies you've successfully implemented.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic approach to marketing and how it has driven revenue growth in previous roles. Mention your familiarity with CRM software like Salesforce and design tools such as Figma.
Showcase Relevant Skills: Clearly outline your skills related to digital marketing, event planning, and product marketing. Provide examples of how you've created marketing assets and executed successful campaigns.
Highlight Your Results: Quantify your achievements where possible. For instance, mention specific metrics related to customer acquisition, retention, or engagement that demonstrate your impact on previous companies.
How to prepare for a job interview at Airfinity Ltd
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous roles in B2B marketing, especially within the life science, healthcare, or SaaS industries. Highlight specific campaigns you've led and the results achieved, focusing on lead generation and customer engagement.
✨Demonstrate Data-Driven Decision Making
Since a data-driven approach is crucial for this role, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools you've used, like CRM software or market intelligence tools, to track performance and optimize campaigns.
✨Prepare for Event Management Questions
Given the emphasis on events in the job description, be ready to talk about your experience in planning and executing both in-person and digital events. Share specific examples of successful events you've managed and how they contributed to lead generation and brand awareness.
✨Communicate Your Proactive Attitude
The company values self-motivation and a proactive approach. Be sure to convey your ownership of projects and your ability to work independently. Share instances where you took initiative to drive results or improve processes within your team.
