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- Tasks: Lead and optimise paid marketing campaigns across EMEA/LATAM using data-driven strategies.
- Company: Join a dynamic team at a leading B2B software company.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make an impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 45000 - 60000 £ per year.
As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels in the EMEA/LATAM region. This role will work closely with the marketing team to set campaign objectives, target audience, and budget, and use data analysis to optimize both regional and global campaign performance.
Key Responsibilities:
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, and marketing leadership.
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
- Stay current on industry trends and best practices across all ad platforms and channels.
Qualifications:
- 3+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
- High attention to detail when working with financial data, performance data, and campaign setup across platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Performance Marketing Manager (EMEA/LATAM) employer: Aircall
Contact Detail:
Aircall Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (EMEA/LATAM)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. This shows you're genuinely interested in the role and helps you stand out from the crowd.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen on joining our team!
We think you need these skills to ace Performance Marketing Manager (EMEA/LATAM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid marketing campaigns and any specific tools you've used, like Google Analytics or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your background makes you a great fit for our team. Don't forget to mention your experience in the EMEA/LATAM regions if applicable!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention specific examples where you've used data to drive decisions or optimise campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep everything organised and ensures your application gets to the right people. Plus, it shows you're keen on joining StudySmarter!
How to prepare for a job interview at Aircall
✨Know Your Channels
Familiarise yourself with the various paid marketing channels mentioned in the job description, like Google, LinkedIn, and Meta. Be ready to discuss your experience with each platform and how you've optimised campaigns in the past.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to talk about how you've used tools like Google Analytics or Looker to drive decisions. Have specific examples ready that showcase your ability to analyse data and optimise campaign performance.
✨Communicate Clearly
Since you'll be reporting to senior stakeholders, practice articulating your thoughts clearly and concisely. Prepare to explain complex data insights in a way that's easy to understand, highlighting your strategic recommendations.
✨Stay Current
Research the latest trends in performance marketing and be ready to discuss them. Showing that you're up-to-date with industry best practices will demonstrate your passion for the field and your commitment to continuous improvement.