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- Tasks: Lead and execute exciting paid marketing campaigns across diverse channels in EMEA/LATAM.
- Company: Join a dynamic team at the forefront of digital marketing innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and continuous improvement.
- Why this job: Make a real impact by optimising campaigns and driving performance in a fast-paced environment.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels in the EMEA/LATAM region. This role will work closely with the marketing team to set campaign objectives, target audience, and budget, and use data analysis to optimize both regional and global campaign performance.
Key Responsibilities- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.).
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, and marketing leadership.
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
- Stay current on industry trends and best practices across all ad platforms and channels.
- 3+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
- High attention to detail when working with financial data, performance data, and campaign setup across platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Performance Marketing Manager (EMEA/LATAM) in London employer: Aircall
Contact Detail:
Aircall Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (EMEA/LATAM) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your analytical skills and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Performance Marketing Manager (EMEA/LATAM) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid marketing campaigns and any specific tools mentioned in the job description, like Google Analytics or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your previous experiences have prepared you for this role. Don’t forget to mention your analytical skills and how you’ve used data to drive campaign success.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your impact, like improved ROAS or successful campaign outcomes. We love numbers that tell a story about your contributions!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Aircall
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and conversion rates, and be ready to discuss how you've used data to optimise campaigns in the past. Bring examples of your work with tools like Google Analytics or Looker to back up your claims.
✨Showcase Your Campaign Successes
Prepare to talk about specific paid marketing campaigns you've led. Highlight your role in setting objectives, targeting audiences, and managing budgets. Be ready to share what worked, what didn’t, and how you adapted your strategies based on performance data.
✨Communicate Clearly
You'll need to convey complex data insights to senior stakeholders. Practice explaining your findings in simple terms, focusing on actionable recommendations. Use clear examples from your experience to illustrate how your insights have driven campaign success.
✨Stay Current with Trends
The digital marketing landscape is always changing. Research the latest trends and best practices in performance marketing, especially for the EMEA/LATAM regions. Being able to discuss recent developments will show your passion for the industry and your commitment to continuous improvement.