At a Glance
- Tasks: Lead innovative marketing strategies and collaborate with cross-functional teams to drive growth.
- Company: Join Airbnb, a dynamic company committed to creativity and inclusion.
- Benefits: Competitive salary, bonuses, equity, travel credits, and a focus on professional development.
- Other info: Be part of exciting projects like the Hay-on-Wye Festival and Women's Super League partnership.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of marketing.
- Qualifications: 12+ years in marketing, strong analytical skills, and experience in diverse markets.
The predicted salary is between 70000 - 90000 £ per year.
The Senior Marketing Lead, UKI, Northern Europe & MEA will report to the Regional Marketing Director, EMEA. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, comms & policy, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
With a breadth of new & exciting partnerships launching in the UK this year, this person will become part of a fast-paced XFN team who will deliver at scale for projects, some examples – Hay-on-Wye Festival, Rio Ferdinand for the World Cup, the launch of the Women’s Super League partnership and existing partnerships with key SVODs. Alongside these, this person will work directly with the Brand Strategy Lead and Regional Marketing Director, EMEA on building out a new brand positioning and story for Airbnb in their region.
A Typical Day:
- Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb internal creative and third-party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.
Your Expertise:
- 12+ years in a marketing role, preferably with experience at a fast-paced startup or technology company.
- Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer.
- Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels.
- Solid business acumen to understand key business and consumer levers that unlock growth.
- Experience managing agencies and large, multinational teams internally.
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing.
- Willingness to regularly travel internationally.
- Record of success in leading teams, measurement of ROI, and accountability for results.
- Resilience & ability to thrive in a fast-paced startup environment.
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly.
- The ability to work at both strategic and tactical levels.
- Appreciation for design and a passion for Airbnb.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. This role may also be eligible for bonus, equity, benefits, and employee travel credits.
Senior Marketing Lead, UKI, Northern Europe & MEA employer: airbnb, Inc.
Airbnb is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Senior Marketing Lead role in London. With a commitment to employee growth, you will have the opportunity to lead innovative marketing strategies while collaborating with diverse teams on exciting projects, such as partnerships with the Hay-on-Wye Festival and the Women's Super League. The company offers competitive compensation, including bonuses and equity, alongside a supportive environment that values creativity and local insights, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Lead, UKI, Northern Europe & MEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for airbnb, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like airbnb, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with airbnb, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at airbnb, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Lead, UKI, Northern Europe & MEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit airbnb, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of airbnb, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about airbnb, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at airbnb, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at airbnb, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At airbnb, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
