At a Glance
- Tasks: Lead innovative marketing strategies and collaborate with diverse teams to drive growth.
- Company: Join Airbnb, a creative powerhouse committed to inclusion and innovation.
- Benefits: Competitive pay, bonuses, equity, travel credits, and a supportive work environment.
- Other info: Opportunity to work on high-profile partnerships and campaigns across multiple regions.
- Why this job: Make a real impact in a fast-paced, dynamic marketing role with exciting projects.
- Qualifications: 12+ years in marketing, strong leadership, and a passion for creativity.
The predicted salary is between 70000 - 90000 £ per year.
The Community You Will Join
The Senior Marketing Lead, UKI, Northern Europe & MEA will report to the Regional Marketing Director, EMEA. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will act as a thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
The Difference You will Make
With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, comms & policy, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions. With a breadth of new & exciting partnerships launching in the UK this year, this person will become part of a fast-paced XFN team who will deliver at scale for projects, some examples – Hay-on-Wye Festival, Rio Ferdinand for the World Cup, the launch of the Women’s Super League partnership and existing partnerships with key SVODs. Alongside these, this person will work directly with the Brand Strategy Lead and Regional Marketing Director, EMEA on building out a new brand positioning and story for Airbnb in their region.
A Typical Day
- Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
- Partner with the Airbnb internal creative and third-party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
- In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
- Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
- End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.
Your Expertise
- 12+ years in a marketing role, preferably with experience at a fast-paced startup or technology company.
- Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer.
- Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
- An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels.
- Solid business acumen to understand key business and consumer levers that unlock growth.
- Experience managing agencies and large, multinational teams internally.
- Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing.
- Willingness to regularly travel internationally.
- Record of success in leading teams, measurement of ROI, and accountability for results.
- Resilience & ability to thrive in a fast-paced startup environment.
- Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly.
- The ability to work at both strategic and tactical levels.
- Appreciation for design and a passion for Airbnb.
Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. This role may also be eligible for bonus, equity, benefits, and employee travel credits.
Senior Marketing Lead, UKI, Northern Europe & MEA in London employer: airbnb, Inc.
Airbnb is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Senior Marketing Lead role in London. With a commitment to employee growth, you will have the opportunity to lead innovative marketing strategies while collaborating with diverse teams on exciting projects, such as partnerships with the Hay-on-Wye Festival and the Women's Super League. The company offers competitive compensation, including bonuses and travel credits, ensuring that your contributions are recognised and rewarded in a fast-paced, creative environment.
