At a Glance
- Tasks: Lead exciting digital marketing campaigns and optimise for maximum ROI.
- Company: Join a fast-growing, innovative company on a mission to revolutionise resource planning.
- Benefits: Enjoy Apple hardware, annual bonuses, top-tier health insurance, and free meals.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be part of a dynamic team shaping the future of AI-driven solutions.
- Qualifications: 4+ years in digital marketing with strong skills in Google Ads and SEO tools.
The predicted salary is between 40000 - 50000 £ per year.
About Air Apps
At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way.
The Role
As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions. This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI. This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
- Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
- Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
- Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
- Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
- Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
- Manage email marketing campaigns and customer acquisition funnels.
- Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
- Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Requirements
- Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
- Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
- Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
- Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
- Knowledge of A/B testing, landing page optimization, and marketing automation tools.
- Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
- Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
- Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
- Ability to work in a fast-paced, data-driven environment with cross-functional teams.
What benefits are we offering?
- Apple hardware ecosystem for work.
- Annual Bonus
- Top-tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well-being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long-term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Growth Marketing Manager — Performance & ROI employer: airapps
At Air Apps, we pride ourselves on being an innovative and dynamic employer located in the vibrant city of Lisbon. Our commitment to employee growth is reflected in our supportive work culture, which encourages creativity and collaboration while offering top-tier benefits such as comprehensive health insurance, a generous annual bonus, and a unique Coverflex benefits package. Join us to be part of a forward-thinking team that values diversity and empowers you to make a meaningful impact in the world of AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager — Performance & ROI
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and achievements in digital marketing. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your role as a Growth Marketing Manager can contribute to their mission. Tailor your answers to show how you can help them think bigger and move faster!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Air Apps.
We think you need these skills to ace Growth Marketing Manager — Performance & ROI
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how your passion aligns with our mission at Air Apps. Share why you’re excited about the role and how you can contribute to our journey.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing and digital campaigns. We love seeing specific examples of how you've driven growth and maximised ROI in previous roles. Tailoring your application shows us you understand what we’re looking for!
Be Data-Driven:Since this role is all about optimising campaigns and analysing metrics, don’t forget to mention your data-driven mindset. Share any tools or strategies you’ve used to track performance and improve results. We’re keen on seeing how you can bring that expertise to our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at airapps
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to showcase your data-driven mindset. Brush up on key performance metrics like ROAS and CAC, and be ready to discuss how you've optimised campaigns in the past. Bring specific examples of how your strategies have led to measurable results.
✨Master the Tools
Familiarise yourself with the tools mentioned in the job description, such as Google Ads, Facebook/Meta Ads, and SEO tools like SEMrush or Ahrefs. Be prepared to talk about your hands-on experience with these platforms and how you've used them to drive growth in previous roles.
✨Showcase Your Creativity
Air Apps is looking for a creative force, so don’t shy away from sharing your innovative ideas. Think about unique campaigns you've executed or concepts you’d like to explore. This is your chance to demonstrate how you can think outside the box while still being data-driven.
✨Cultural Fit Matters
Since Air Apps values diversity and collaboration, research their company culture and be ready to discuss how you align with their mission. Share experiences where you've worked in cross-functional teams and how you contributed to a positive team dynamic.
